Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Poland

Jun 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Better government welfare policies and growing disposable income fuel growth in nappies/diapers/pants in 2019

In 2019, nappies/diapers/pants recorded positive sales growth both in volume and value terms. Higher birth rate fuelled this positive performance.

Versatility and convenience determine the success of standard nappies/diapers in 2019

Standard nappies/diapers experienced the fastest growth in 2019 in terms of value sales. Versatility and convenience are the primary reasons behind the positive performance as consumers appreciate the possibility to cater to their babies at different stages of their growth.

In 2019 Dada confirms its leading position while eco-friendly brands grow their market share

In 2019 Jeronimo Martins Polska was the leading player of nappies/diapers in value terms. Its leading range Dada, the private label brand from Biedronka, is popular amongst Polish consumers, as the products are perceived as being of extremely good quality.

2020 AND BEYOND

COVID-19 impact

Sales of nappies/diapers/pants are now expected to grow by just 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within nappies/diapers/pants

COVID-19 is not expected to have a direct effect on demand for nappies/diapers/pants going forward. The main factors determining growth are expected to be value-added features - products that take a combination of environmental footprint, convenience and price into consideration.

Recovery and opportunities

Nappies/diapers/pants is expected to maintain momentum in the forecast period, both in volume and value terms. Growth will be fuelled by a general trend to rising disposable incomes and more generous government welfare policies, intended to increase birth rates.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Poland?
What are the major brands in Poland?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Nappies/Diapers/Pants in Poland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Better government welfare policies and growing disposable income fuel growth in nappies/diapers/pants in 2019

Versatility and convenience determine the success of standard nappies/diapers in 2019

In 2019 Dada confirms its leading position while eco-friendly brands grow their market share

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Environmental footprint and larger government funding strategies change consumers behaviour in 2019

Local brands champion tissue and hygiene sales

Strong growth is expected over the forecast period as tissue and hygiene becomes more relevant in everyday life

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Nappies/Diapers/Pants in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Better government welfare policies and growing disposable income fuel growth in nappies/diapers/pants in 2019

Versatility and convenience determine the success of standard nappies/diapers in 2019

In 2019 Dada confirms its leading position while eco-friendly brands grow their market share

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Poland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Better government welfare policies and growing disposable income fuel growth in nappies/diapers/pants in 2019

Versatility and convenience determine the success of standard nappies/diapers in 2019

In 2019 Dada confirms its leading position while eco-friendly brands grow their market share

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Environmental footprint and larger government funding strategies change consumers behaviour in 2019

Local brands champion tissue and hygiene sales

Strong growth is expected over the forecast period as tissue and hygiene becomes more relevant in everyday life

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports