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Learn moreJun 2020
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In 2019, nappies/diapers/pants recorded positive sales growth both in volume and value terms. Higher birth rate fuelled this positive performance.
Standard nappies/diapers experienced the fastest growth in 2019 in terms of value sales. Versatility and convenience are the primary reasons behind the positive performance as consumers appreciate the possibility to cater to their babies at different stages of their growth.
In 2019 Jeronimo Martins Polska was the leading player of nappies/diapers in value terms. Its leading range Dada, the private label brand from Biedronka, is popular amongst Polish consumers, as the products are perceived as being of extremely good quality.
Sales of nappies/diapers/pants are now expected to grow by just 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
COVID-19 is not expected to have a direct effect on demand for nappies/diapers/pants going forward. The main factors determining growth are expected to be value-added features - products that take a combination of environmental footprint, convenience and price into consideration.
Nappies/diapers/pants is expected to maintain momentum in the forecast period, both in volume and value terms. Growth will be fuelled by a general trend to rising disposable incomes and more generous government welfare policies, intended to increase birth rates.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.