New products that offer innovation gain greater consumer interest and stimulate sales, and local consumers are searching for more modern and advanced nappies/diapers/pants. Innovation that is frequently offered to consumers consists of higher absorbency and improved shape/design.
In 2019, an important alteration was made to the tax applied to children’s products, including nappies/diapers/pants. The 8% rate applied over the review period will be reduced to 5%.
Polish consumers are paying greater attention to what products are made from. An important feature that impacts their purchasing decision is whether a product is natural and ecological.
Jeronimo Martins, known for its large network of Biedronka discounters across the country, has built up a strong position in Polish nappies/diapers/pants. Initially, consumers approached the new line rather cautiously with some doubts about the sufficient quality of Jeronimo Martin’s private label Dada.
Procter & Gamble with Pampers, the second largest brand in Polish nappies/diapers/pants, recorded the fastest current value growth in 2018. This is likely to be linked to the higher presence of Pampers in the media and various marketing activities.
With further development of nappies/diapers/pants, the competitive landscape is becoming increasingly competitive. Brands that existed in other tissue and hygiene categories have entered nappies/diapers/pants.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Poland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.