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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Poland

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Category not adversely impacted by pandemic in 2020

Demand for nappies/diapers/pants was not adversely impacted by COVID-19 in 2020 due the essential nature of the category, and the fact that while subsequent restrictions were imposed in March by the government in an attempt to control the spread of the virus, day-care centres and kindergartens were permitted to remain open, albeit with safeguarding measures in place. While some parents remained at home with their children during this period, there was no evidence of more frequent changes during the day with no dramatic upturn in volume sales noted.

Private label continues to dominate demand, a trend further supported by increasing price sensitivity

The pandemic in Poland has resulted in a change in economic status for many consumers and higher unemployment rates. This resulted in a stronger shift towards more affordable nappies/diapers, supporting private label’s overall dominance of the category.

Procter & Gamble is most notable brand producer with Pampers

Apart from the dominance of private label within nappies/diapers/pants which supported the leadership of Jeronimo Martins, Procter & Gamble was the highest-ranked brand producer in 2020 with Pampers. The brand is associated with high-quality products and is perceived as the go-to brand as it has been operating in disposable nappies since its inception, and was one of the brands that helped create the category.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Poland?
What are the major brands in Poland?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Category not adversely impacted by pandemic in 2020

Private label continues to dominate demand, a trend further supported by increasing price sensitivity

Procter & Gamble is most notable brand producer with Pampers

RECOVERY AND OPPORTUNITIES

Solid demand predicted for nappies/diapers/pants over the forecast period but price sensitivity likely to remain in 2021

Ecological issues set to further influence product development and consumers’ purchasing behaviour in the longer term

E-commerce likely to gain further ground due to competitive prices and convenience

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Category not adversely impacted by pandemic in 2020

Private label continues to dominate demand, a trend further supported by increasing price sensitivity

Procter & Gamble is most notable brand producer with Pampers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Category not adversely impacted by pandemic in 2020

Private label continues to dominate demand, a trend further supported by increasing price sensitivity

Procter & Gamble is most notable brand producer with Pampers

RECOVERY AND OPPORTUNITIES

Solid demand predicted for nappies/diapers/pants over the forecast period but price sensitivity likely to remain in 2021

Ecological issues set to further influence product development and consumers’ purchasing behaviour in the longer term

E-commerce likely to gain further ground due to competitive prices and convenience

CATEGORY DATA

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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