Higher incomes and living standards are expected to support a consumer preference for nappies/diapers/pants made from cotton and other natural ingredients during the forecast period. Consumers are also seeking added value such as nappy rash prevention, natural oil extracts and highly absorbent technologies.
Supported by stronger financial power, global brands are expected to retain their leading positions over the forecast period with constant investment in new product improvements and marketing activities. Newer technologies and ingredients are also expected to be seen in the manufacture of products.
Brand loyalty in the nappies/diapers/pants category is higher than in many other categories as Vietnamese parents tend to stick to the brands in which their children feel comfortable. If the baby is fine with a particular brand it is likely that the parents will stick with this brand for the entire duration of the baby’s nappy wearing years.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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