Growth of nappies/diapers/pants will continue across the forecast period, however, levels will be reduced as the category is mature. The sale of nappies/diapers/pants is linked to two main factors - firstly, it depends on the birth rate, which slightly improved in 2022, but is set to decrease gradually across the coming years.
Nappies/ diapers/ pants will be active in new product developments across the forecast period, focusing on design, materials, and presentation. Innovations will be aimed at achieving greater absorbency and resistance, which parents value to better protect baby's skin.
Traditional grocery retailers will remain a relevant distribution channel for nappies/diapers/pants, often favoured by local consumers due to proximity and the offer of competitive prices. However, some consumers preferred to visit modern channels, especially supermarkets and hypermarkets, which saw heightened visits during the outbreak of COVID-19 due to remaining open, when other locations were closed.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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