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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Peru

15 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Willingness of Peruvian parents to purchase high-value baby products fosters growth

In spite of the continuous fall in Peru’s birth rate, diapers’ value sales continue to grow. In 2017 the number of births per 1,000 inhabitants reached 18.

Leading brands opt for new package sizes to capture new consumers

Brands such as Pampers and Huggies are expanding their portfolios in terms of package sizes, to account for different consumer needs. In the case of Pampers, it launched its one diaper presentation, which is mainly available in the traditional channel, with good results.

Manufacturers invest in innovation to maintain growth over forecast period

Lower birth rates and premiumisation of the product offer will inevitably reflect on lower growth rates over the forecast period. Although in Peru the diapers category is not fully mature, growth rates seen in the past will tend to decrease.

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead nappies/diapers/pants

Multinational company Kimberly-Clark remains the leader of this category with its Huggies brand, followed at a considerable distance by Procter & Gamble and Productos Tissue del Peru. A wide product portfolio, targeting different income consumers, constant innovation and powerful marketing campaigns in mass media and at points of sale contribute to its leadership.

Brands opt for image relaunches to boost sales

In 2017 two brands renewed their brand images and package sizes in order to fuel sales. Ninet, from Química Suiza, launched its new image together with high-count packages.

Procter & Gamble launches its new Extra Sec Pods

In the last trimester of 2017 Procter & Gamble launched its new technology in diapers: Extra Sec Pods.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Peru?
What are the major brands in Peru?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Peru - Category analysis

HEADLINES

PROSPECTS

Willingness of Peruvian parents to purchase high-value baby products fosters growth

Leading brands opt for new package sizes to capture new consumers

Manufacturers invest in innovation to maintain growth over forecast period

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead nappies/diapers/pants

Brands opt for image relaunches to boost sales

Procter & Gamble launches its new Extra Sec Pods

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Peru

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Executive Summary

New Report Guarantee

PROSPECTS

Willingness of Peruvian parents to purchase high-value baby products fosters growth

Leading brands opt for new package sizes to capture new consumers

Manufacturers invest in innovation to maintain growth over forecast period

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead nappies/diapers/pants

Brands opt for image relaunches to boost sales

Procter & Gamble launches its new Extra Sec Pods

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Peru - Category analysis

HEADLINES

PROSPECTS

Willingness of Peruvian parents to purchase high-value baby products fosters growth

Leading brands opt for new package sizes to capture new consumers

Manufacturers invest in innovation to maintain growth over forecast period

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead nappies/diapers/pants

Brands opt for image relaunches to boost sales

Procter & Gamble launches its new Extra Sec Pods

CATEGORY DATA

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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