Executive Summary

Mar 2019
PROSPECTS
The population of children and babies in Peru continues to decline

According to 2017’s national census, the population aged 0-14 represented a lower share of the total population compared to 2007. The overall growth rate of the Peruvian population is also decreasing.

Disposable pants leads growth

There was development in disposable pants in 2017 with the launch of Huggies Natural Care Perfect Fit, which increased the availability and awareness of such products among consumers. Prior to this, availability was limited and prices were higher.

Peruvian consumers invest in premium products

There is a trend among Peruvian consumers towards purchasing premium products as they have higher absorbency levels. Consumers are looking for nappies/diapers that last longer and fit better, reducing the likelihood of accidents.

COMPETITIVE LANDSCAPE
BabySec enters swimming nappies/diapers

Until 2018, the only option for swimming nappies in Peru was Huggies Little Swimmers. However, in 2018, Productos Tissue del Perú SA launched BabySec Going to Water nappies/diapers.

Acquisitions in chained pharmacies impact nappies/diapers/pants

In January 2018, InRetail, one of the main companies in retailing and part of the Intercorp Group, acquired Quicorp SA. The company was the owner of Química Suiza SA and chained pharmacies, MiFarma, BTL, Fasa and Arcangel.

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Nappies/Diapers/Pants in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Peru?
  • What are the major brands in Peru?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Peru - Category analysis

HEADLINES

PROSPECTS

The population of children and babies in Peru continues to decline
Disposable pants leads growth
Peruvian consumers invest in premium products

COMPETITIVE LANDSCAPE

BabySec enters swimming nappies/diapers
Acquisitions in chained pharmacies impact nappies/diapers/pants

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Spike in international cellulose prices impacts tissue and hygiene
A difficult year for Peru slows down growth in tissue and hygiene
Multinational companies lead tissue and hygiene in Peru
Traditional grocery retailers remains the most important channel for tissue and hygiene in Peru
Tissue and hygiene expects steady growth over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources