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Learn moreJun 2020
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The convenience of using disposable nappies/diapers/pants and their increasing affordability are the main factors supporting demand among a wider consumer base. The appearance of economy brands that can be purchased by the unit in traditional retail channels for as low as GTQ1 is the main reason that low-income consumers increasingly see disposable nappies/diapers as a viable option.
Standard nappies are by far the biggest selling category within nappies/diapers/pants. Typically, nappies/diapers are used until the age of 18 months.
International brands continue to lead sales, with Kimberly-Clark remaining in pole position due to its wide Huggies portfolio. Huggies is a well-known and recognised brand that offers a wide portfolio including diapers for different ages and sizes and baby wipes.
In 2020, sales of nappies/diapers/pants are now expected to rise by 4% in constant 2019 value terms. This represents a decline from the 6% growth forecasted in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
With COVID-19 having little impact on nappies/diapers/pants, growth rates across product categories are being shaped by other factors. For example, demand for disposable pants is set to continue rising in response to increasing demand for convenience and widespread promotion by manufacturers.
There is still strong growth potential within nappies/diapers/pants in Guatemala, with demand in all categories being boosted by improving living standards and the adoption of Western purchasing habits. Price competition will also continue to intensify as leading brands like Huggies look to attract price sensitive Guatemalan consumers and compete with the growing number of cheaper local alternatives.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Guatemala market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.