Nappies/diapers/pants looks set to perform well throughout the forecast period, with retail volume and current value sales projected to grow steadily from 2022. Guatemala is still experiencing high birth rates and per capita consumption is still comparatively low in the category, providing strong growth potential.
It is foreseen that Huggies will remain as the leading brand of diapers in the country, as it is a well-positioned amongst different consumer groups and benefits from strong financial muscle. Huggies enjoys strong brand awareness and wide reach making it both accessible and trustworthy among parents.
New local and regional brands will continue to gain retail share in the forecast period, as consumers seek more affordable and accessible alternatives. Companies like AMSA Brands and Papelera Internacional SA are developing low-cost diaper brands for sale in the traditional channel, which is a key outlet for purchases in Guatemala.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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