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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in the Netherlands

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Favourable economic conditions drive per capita consumption of nappies/diapers/pants

With the Dutch economy on a continual growth trajectory, many Dutch parents are willing to spend more money on baby care products. As a result, per capita consumption of nappies/diapers/pants increased slightly in 2017, leading to positive volume and value growth.

Slight increase in child population has a positive effect on volume sales of nappies/diapers/pants

Demographics play a very important role in the development of the volume sales in nappies/diapers/pants. Whilst, in 2017, there was a slight decrease in the actual population of children aged 0-3 years, this did not translate into a decrease in volume sales thanks to increased per capita consumption of nappies/diapers/pants.

Dutch parents turn to internet retailing for special offers

Although still small, internet retailing is growing as a preferred channel by many Dutch parents, especially those with busier lifestyles. Firstly, internet retailing offers convenience as parents can order nappies/diapers/pants at any time.

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland leads nappies/diapers/pants, but faces tough competition

Procter & Gamble Nederland’s brand Pampers is synonymous with nappies/diapers/pants as most parents love the brand because the products are so reliable. Despite this, competition in nappies/diapers/pants continues to intensify with major brands facing competition from private label players such as Kruidvat and Albert Heijn offering value-for-money products.

Unilever Nederland enters nappies/diapers/pants

Unilever Nederland is already a household name in baby care known for its Zwitsal brand, long trusted by Dutch mothers. Despite the fact that the company was present in other baby care products, such as wipes, the company never ventured into nappies/diapers/pants until recently, in October 2017, when products were introduced exclusively at the supermarket chain Albert Heijn, Etos health and beauty stores and internet retailer Bol.

Kimberly-Clark rethinks channel strategy on standard nappies/diapers

The second most well-known nappies/diapers/pants brand in the Netherlands is Huggies. Whilst Huggies used to be highly active in standard nappies, the company is focusing more on the niche area of pants.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Netherlands?
What are the major brands in Netherlands?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Favourable economic conditions drive per capita consumption of nappies/diapers/pants

Slight increase in child population has a positive effect on volume sales of nappies/diapers/pants

Dutch parents turn to internet retailing for special offers

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland leads nappies/diapers/pants, but faces tough competition

Unilever Nederland enters nappies/diapers/pants

Kimberly-Clark rethinks channel strategy on standard nappies/diapers

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

A positive year for tissue and hygiene again, thanks to the growing Dutch economy

Manufacturers focus on premium products for product uniqueness

Leading international companies face tough competition from private label

Internet retailing channel becoming increasingly important in tissue and hygiene

Positive prospects for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Favourable economic conditions drive per capita consumption of nappies/diapers/pants

Slight increase in child population has a positive effect on volume sales of nappies/diapers/pants

Dutch parents turn to internet retailing for special offers

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland leads nappies/diapers/pants, but faces tough competition

Unilever Nederland enters nappies/diapers/pants

Kimberly-Clark rethinks channel strategy on standard nappies/diapers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Favourable economic conditions drive per capita consumption of nappies/diapers/pants

Slight increase in child population has a positive effect on volume sales of nappies/diapers/pants

Dutch parents turn to internet retailing for special offers

COMPETITIVE LANDSCAPE

Procter & Gamble Nederland leads nappies/diapers/pants, but faces tough competition

Unilever Nederland enters nappies/diapers/pants

Kimberly-Clark rethinks channel strategy on standard nappies/diapers

CATEGORY DATA

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

A positive year for tissue and hygiene again, thanks to the growing Dutch economy

Manufacturers focus on premium products for product uniqueness

Leading international companies face tough competition from private label

Internet retailing channel becoming increasingly important in tissue and hygiene

Positive prospects for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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