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Nappies/Diapers/Pants in the Netherlands

August 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Nappies/Diapers/Pants industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Nappies/Diapers/Pants in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Nappies/Diapers/Pants in Netherlands?
  • Which are the leading brands in Nappies/Diapers/Pants in Netherlands?
  • How are products distributed in Nappies/Diapers/Pants in Netherlands?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Nappies/Diapers/Pants in the Netherlands - Category analysis

KEY DATA FINDINGS

Nappies/diapers/pants records slight growth in 2021, impacted by COVID-19
Online subscription based-services focus on the natural trend and specialised products
Procter & Gamble leads innovation in nappies/diapers/pants
Declining birth rate likely to hinder volume growth, but high prices expected to maintain value growth
New alternative products anticipated to hamper volume sales
Natural and environmentally-friendly products expected to grow over the coming years
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

Tissue and Hygiene in the Netherlands - Industry Overview

Tissue and hygiene sees growth in 2021 amidst less strict lockdowns
Inflation pushes up unit prices in tissue and hygiene in 2021
Manufacturers rethink environmentally-friendly and natural products
E-commerce continues to grow, whilst local shopping becomes more the norm
Tissue and hygiene to remain resilient in the post-pandemic environment
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Nappies/Diapers/Pants

  • Disposable Pants
    • Junior Nappies/Diapers
    • New Born Nappies/Diapers
    • Standard Nappies/Diapers

Nappies/Diapers/Pants

This is the aggregation of nappies, diapers and pants

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.

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