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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in India

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Baby hygiene of prime importance to Indian parents

Disposable nappies/diapers/pants continued to record strong growth in 2017 thanks to increasing adoption by consumers. Current penetration, however, is quite low when compared to comparable markets, with the category thus offering significant further growth potential.

Disposable pants dominate sales

Disposable pants have become the most popular option in nappies/diapers/pants in India, primarily thanks to their convenience, being easier to put on than traditional nappies/diapers. They are used mostly when travelling or when a child needs greater freedom to play.

New opportunities for manufacturers

In a vast and diverse market like India, there are significant opportunities for manufacturers to innovate and cater for niche and newfound demand. For example, in some markets worldwide, Kimberly-Clark has introduced a new line of diapers under its Huggies brand specifically for premature babies, while under its Pampers brand Procter & Gamble has developed an innovative flat nappy/diaper to cater for the needs of pre-term babies, whose skin is too delicate for a traditional nappy/diaper.

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading player

Procter & Gamble Home Products remained the leading player in nappies/diapers/pants in 2017 thanks to the strength of its Pampers brand. The company launched Pampers Premium disposable pants in 2015, which helped strengthen its product portfolio in that category.

Manufacturers to continue to focus on building brand awareness and strengthening distribution

As nappies/diapers/pants in India is highly competitive, manufacturers need to differentiate themselves. The major challenge they face is direct competition from reusable cloth nappies.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in India?
What are the major brands in India?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in India - Category analysis

HEADLINES

PROSPECTS

Baby hygiene of prime importance to Indian parents

Disposable pants dominate sales

New opportunities for manufacturers

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading player

Manufacturers to continue to focus on building brand awareness and strengthening distribution

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Personal hygiene a priority for Indian consumers

Introduction of GST to support growth of organised tissue and hygiene

Product awareness, strong distribution networks and large portfolios the key differentiators

Independent small grocers and modern grocery retailers emerging as significant channels for tissue and hygiene products

Increasing per capita consumption the key to further growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Baby hygiene of prime importance to Indian parents

Disposable pants dominate sales

New opportunities for manufacturers

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading player

Manufacturers to continue to focus on building brand awareness and strengthening distribution

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in India - Category analysis

HEADLINES

PROSPECTS

Baby hygiene of prime importance to Indian parents

Disposable pants dominate sales

New opportunities for manufacturers

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading player

Manufacturers to continue to focus on building brand awareness and strengthening distribution

CATEGORY DATA

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Personal hygiene a priority for Indian consumers

Introduction of GST to support growth of organised tissue and hygiene

Product awareness, strong distribution networks and large portfolios the key differentiators

Independent small grocers and modern grocery retailers emerging as significant channels for tissue and hygiene products

Increasing per capita consumption the key to further growth

MARKET INDICATORS

MARKET DATA

SOURCES

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