Demographic trends continued to impact nappies/diapers/pants, with volume sales continuing to decline, due to population decline. However, with society opened up in 2021 after the 2020 lockdowns, the decline was not as severe as in 2020.
Procter & Gamble continued to dominate values sales in 2021 and gained further value share. Consumers trust the quality of its Pamper brand and are reluctant to switch to cheaper brands.
Disposable pants registered the highest current value growth in 2021. Disposable pants are gaining value share at the expense of standard and junior nappies and with society opening up again in 2021, disposable pants are in high demand as they are much more convenient when children are in creches etc.
Nappies/diapers/pants faces a difficult future with there being no signs that there will be reversal in the declining birth rate. With the economy under pressure and limited wage growth anticipated, it is expected that more young women will pursue career opportunities abroad.
Consumers will increasingly demand more sustainable options such as cloth nappies over the forecast period. Cloth nappies are also seen as kinder to skin and this will be another added push factor for cloth nappies.
While Pampers will remain the dominant brand over the forecast period, it is expected that cheaper brands will gain value share, as affordable pricing increasingly drives value sales. The economy is expected to take time to recover from the pandemic and with inflation also expected to increase, due to factors such as rising global energy prices, this will make consumers even more price sensitive over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!