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The birth rate in Croatia declined again in 2019 after a slight improvement in 2018. Several factors are impacting this.
Disposable pants was one area to see growth in 2019 with these products helping in the transition from nappies/diapers to underwear. However, this growth came from a low base with there being a general lack of awareness of these products, while their high price limits demand largely to mid- and high-income households.
Procter & Gamble dominates nappies/diapers/pants in Croatia with its Pampers brand being synonymous with these products thanks to a well-established brand loyalty. With widespread distribution, a strong shelf presence in retailers and significant investment in advertising it has no close competitors.
COVID-19 has not had a significant impact on sales of nappies/diapers/pants in 2020 to date, with the category expected to decline by 1% in 2019 constant value terms in 2020. This figure is largely the same as that predicted in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
With nurseries being closed in March and April 2020 as part of the nationwide lockdown this will have potentially resulted in a small increase in demand for nappies/diapers/pants. However, with parents and children being stuck at home this will also have provided the opportunity for parents to introduce potty training at an earlier stage which is likely to have impacted sales of junior nappies/diapers in particular.
COVID-19 will likely have a negative impact on the budgets of most households in Croatia over the forecast period and this could force consumers to adjust their spending. This could favour private label and lower-priced brands, especially those which can reassure consumers as to the quality and safety of their products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Croatia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.