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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Croatia

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

High usage, but a declining group of consumers

Per capita volume spending on nappies/diapers/pants ranks Croatia high globally. Croatian parents tend to change nappies quite often daily, but this is reducing, leading to declining per capita volume sales.

Junior nappies/diapers strong, disposable pants insignificant

Croatian parents’ choice of product format is traditional. Despite stronger growth, disposable pants is marginal within nappies/diapers/pants.

Interest in natural alternatives

Judging from internet forums and public appearance, reuseable nappies/diapers are about to take the market by storm. The busy lifestyles of young parents do not allow them to have gracious amounts of available time to take care of additional tasks like washing and preparing cloth diapers.

COMPETITIVE LANDSCAPE

Procter & Gamble doo dominates

Despite fluctuations in its value share over the review period, Procter & Gamble doo maintains its dominance of nappies/diapers/pants. Recognition of its sole brand, Pampers, perpetuated by constant advertising, is so high that competitors come nowhere near.

Rest of the field plays a supporting role

Croatian companies, apart from niche players in the field of cloth nappies/diapers, have given up the fight in the competitive arena. This is an indicator of the general weakness of Croatian players throughout tissue and hygiene; no trace remains of the once strong local industry.

Despite consolidation, new players still appear

Clearly consolidated nappies/diapers/pants with one dominating player saw a new competitor in 2017. Ontex International, a Belgian private label manufacturer of tissue and hygiene, has appeared in Croatia with its own Helen Harper brand.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Croatia?
What are the major brands in Croatia?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Croatia - Category analysis

HEADLINES

PROSPECTS

High usage, but a declining group of consumers

Junior nappies/diapers strong, disposable pants insignificant

Interest in natural alternatives

COMPETITIVE LANDSCAPE

Procter & Gamble doo dominates

Rest of the field plays a supporting role

Despite consolidation, new players still appear

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Slowly on the way back

An uneventful year in every aspect

Uncertain future for local competitors

Hypermarkets closing in on health and beauty specialist retailers

Curbed growth to continue

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Croatia

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Executive Summary

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PROSPECTS

High usage, but a declining group of consumers

Junior nappies/diapers strong, disposable pants insignificant

Interest in natural alternatives

COMPETITIVE LANDSCAPE

Procter & Gamble doo dominates

Rest of the field plays a supporting role

Despite consolidation, new players still appear

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Croatia - Category analysis

HEADLINES

PROSPECTS

High usage, but a declining group of consumers

Junior nappies/diapers strong, disposable pants insignificant

Interest in natural alternatives

COMPETITIVE LANDSCAPE

Procter & Gamble doo dominates

Rest of the field plays a supporting role

Despite consolidation, new players still appear

CATEGORY DATA

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Slowly on the way back

An uneventful year in every aspect

Uncertain future for local competitors

Hypermarkets closing in on health and beauty specialist retailers

Curbed growth to continue

MARKET INDICATORS

MARKET DATA

SOURCES

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