Nappies/diapers/pants is projected to see a slow decline in retail volume terms over the forecast period. This is largely due to a further slowdown in the country’s birth rate with many couples deciding to postpone having children or choosing to have fewer children, mainly for career development reasons or financial instability.
Disposable pants is the one area of nappies/diapers/pants that is projected to see growth in retail volume terms over the forecast period, albeit from a low base. There is expected to be further innovation within disposable pants in terms of comfort and their effectiveness at preventing leaks, with this helping to generate increased interest.
Private label has the opportunity to increase retail share over the forecast period as Croatia struggles to climb out of its current economic downturn. Rising rates of inflation and soaring energy prices are likely to force consumers into cost-cutting measures, which could favour lower-priced private label nappies/diapers/pants.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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