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Learn moreMar 2021
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The stockpiling of nappies/diapers/pants at the beginning of the first national lockdown in Ireland did not yield a stronger overall 2020 sales performance for the category. The fall in the country’s birth rate continued to erode volume demand, with the number of 0-3-year-olds in Ireland declining for another consecutive year.
Further drops in the birth rate over the forecast period will serve to keep reducing the target market for nappies/diapers/pants in Ireland and limit volume sales growth to a minimal level. Indeed, although Ireland still has one of the highest birth rates in Europe, the number of births is projected to continue to fall steadily in the coming years, leading to ongoing decreases in the 0-3-year-old population.
For many years, Procter & Gamble has far and away been the leader in nappies/diapers/pants in Ireland, with the company’s popularity highlighted by the fact that co-founder James Gamble was Irish. In 2019, the company added to its dominance with the launch of its widely anticipated Pure nappies range under its leading Pampers brand, which helped Procter & Gamble strengthen its value share further in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Ireland market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.