While nappies/diapers/pants should see total volume sales increase over the forecast period, growth looks set to be very sluggish and fall well below that recorded over 2017-2022. Overall demand will continue to be depressed by falling birth rates in Ireland.
Even as costs rose rapidly due to the surge in inflation, several manufacturers in nappies/diapers/pants refrained from imposing significant price hikes in 2022. However, with inflation set to remain high in the short-to-medium term and volume growth prospects weakened by falling birth rates, these companies will be compelled to pass a larger share of cost increases on to consumers during the early part of the forecast period.
Sustainability concerns will continue to shape purchasing decisions and company strategies in nappies/diapers/pants over the forecast period. With Irish consumers increasingly seeking to reduce their environmental footprint, products that are made with alternative natural fibres, contain fewer chemical ingredients and have more eco-friendly packaging solutions look set to attract greater attention.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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