In Ireland, the number of 0-3-year-olds declined for another consecutive year in 2021. This kept the volume growth rate of nappies/diapers/pants suppressed and at a level below those witnessed before the pandemic.
Irish parents value the convenience offered by single-use nappies/diapers/pants, a factor that increased after the gradual relaxation of lockdown measures in 2021 and people returning to their regular, outside life, often taking their offspring with them and thus looking for an easy way to change them when necessary. Nevertheless, as nappies make up anywhere between 3% and 6% of landfill in Ireland, customers have started paying extra attention to their increased awareness of their children’s disposable nappies causing that much waste of plastic and synthetic chemicals.
Procter & Gamble (Mfg) Ireland Ltd remained the dominant player in nappies/diapers/pants in Ireland in 2021. It has been the top player in nappies/diapers/pants for many years, not least because of the company’s co-founder James Gamble being Irish.
The birth rate in Ireland is expected to continue to decrease during the forecast period. As a consequence, volume sales growth rates of nappies/diapers/pants are expected to remain slight over the forecast period, while value sales growth rates are predicted to strengthen almost continually through to 2026.
In nappies/diapers/pants, it is expected that private label lines will make further gains owing to high unemployment in Ireland as a result of the financial fallout of the health crisis, and also due to pressures on families’ household budgets from rising inflation rates and soaring energy costs. Meanwhile, developed brands will be propelled by e-commerce expansion and proven popularity, though to a lesser extent in a mature market.
Growth rates across nappies/diapers/pants in the forecast period are expected to be affected by more traditional market factors than the pandemic, such as birth rates and the trend towards lower-priced products. Over the forecast period, nappies/diapers is expected to remain by far the largest area in terms of both volume and value sales, though disposable pants is predicted to match and even slightly exceed nappies/diapers for volume growth.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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