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Learn moreMar 2021
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In the Philippines, nappies/diapers/pants registered slower growth in both retail volume and current value terms in 2020, compared with 2019. Although the efforts to stem the spread of Coronavirus (COVID-19) significantly changed consumer lifestyles, they did not have the major impact on the frequency of usage of these products by infants.
The nascent shift to e-commerce in nappies/diapers/pants was consolidated rather than caused by COVID-19 in 2020. Nonetheless, the spread of the virus sustained the double-digit current value growth trajectory of e-commerce in the category.
While there were no radical innovations in the category in the wake of COVID-19, companies tried to sustain interest in their brands by introducing new variants with improved features. For example, Procter & Gamble Philippines released Pampers Aircon Pants in May 2020, which was promoted as a limited-edition product with 10 million micro-holes to help keep the baby fresh and free from nappy/diaper rashes caused by heat.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Philippines market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.