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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in the Philippines

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Faster category growth is seen amid favourable market factors

Babies/infants (0-2 years of age) constitute 7% of the Philippine population and this group continues to grow and is forecast to reach 7.2 million by 2022.

Parents appreciate quality as well as price

Value-for-money brands still hold the biggest market share in this price-sensitive market, but premium lines also have a significant presence, especially in new born sizes. The market leader, JS Unitrade’s EQ, holds a 32% of value share, up two percentage points from the previous year as a result of its continuous, aggressive marketing promotions.

Ecommerce helps drive growth in nappy usage

The e-commerce website, Lazada, is playing a big role in nappies/diapers/pants’ ongoing growth in the Philippines. The availability of nappies through Lazada, usually at lower prices than through traditional stores, is heavily promoted both by the internet retailer and nappy brands themselves.

COMPETITIVE LANDSCAPE

EQ benefits from local knowledge

The market-leading brand, EQ, is owned by a leading local manufacturer of disposable hygiene products, JS Unitrade Merchandise. One advantage that JS Unitrade has over brands from multinational companies is that it has a solid understanding of the local market landscape.

Pampers expanding its product range

Procter & Gamble’s Pampers ranks second behind EQ, holding a share of 27% in 2017. The brand saw its share eroded slightly during the year, as it struggled to keep pace with the market-leader.

Price not the only factor

As nappy choice in the Philippines is not entirely price driven, cheaper brands hold a relatively small market share. Happy Diapers, priced at around PHP 7 per unit, only has an 8% value share.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Philippines?
What are the major brands in Philippines?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in the Philippines - Category analysis

HEADLINES

PROSPECTS

Faster category growth is seen amid favourable market factors

Parents appreciate quality as well as price

Ecommerce helps drive growth in nappy usage

COMPETITIVE LANDSCAPE

EQ benefits from local knowledge

Pampers expanding its product range

Price not the only factor

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Faster category growth is seen amid favourable market factors

Parents appreciate quality as well as price

Ecommerce helps drive growth in nappy usage

COMPETITIVE LANDSCAPE

EQ benefits from local knowledge

Pampers expanding its product range

Price not the only factor

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in the Philippines - Category analysis

HEADLINES

PROSPECTS

Faster category growth is seen amid favourable market factors

Parents appreciate quality as well as price

Ecommerce helps drive growth in nappy usage

COMPETITIVE LANDSCAPE

EQ benefits from local knowledge

Pampers expanding its product range

Price not the only factor

CATEGORY DATA

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

MARKET DATA

SOURCES

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