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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Italy

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The declining birth rate and the economic impact of COVID-19 have a negative impact on sales of nappies/diapers/pants

In 2020, sales of nappies/diapers/pants continued to follow the path of decline seen throughout the review period. Every year, Italy faces a lower birth rate compared to the previous year, and this was no exception in 2020.

Lockdown removes the necessity to purchase additional nappies/diapers for locations outside the home

As the COVID-19 pandemic initially broke in Italy, consumers took to stockpiling essential items, through fear of not being able to access shops. This included parents stockpiling nappies/diapers/pants, wanting to ensure they had the necessary stock for their child/children.

Disposable pants sales witness positive growth in 2020 driven by convenience and hygiene considerations

As younger generations become parents, the use of disposable pants is becoming more common, given that these products are considered more practical in many cases. In the past, sales of disposable pants were limited by the fact that grandparents and schoolteachers were more acquainted with traditional nappies/diapers, thus discouraging purchases.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Italy?
What are the major brands in Italy?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The declining birth rate and the economic impact of COVID-19 have a negative impact on sales of nappies/diapers/pants

Lockdown removes the necessity to purchase additional nappies/diapers for locations outside the home

Disposable pants sales witness positive growth in 2020 driven by convenience and hygiene considerations

RECOVERY AND OPPORTUNITIES

Low birth rate and economic constraints will keep nappies/diapers/pants on a decline path

Waste management of disposable products likely to be a focus as environmental concerns grow again

Positive outlook for e-commerce distribution of nappies/diapers/pants

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The declining birth rate and the economic impact of COVID-19 have a negative impact on sales of nappies/diapers/pants

Lockdown removes the necessity to purchase additional nappies/diapers for locations outside the home

Disposable pants sales witness positive growth in 2020 driven by convenience and hygiene considerations

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The declining birth rate and the economic impact of COVID-19 have a negative impact on sales of nappies/diapers/pants

Lockdown removes the necessity to purchase additional nappies/diapers for locations outside the home

Disposable pants sales witness positive growth in 2020 driven by convenience and hygiene considerations

RECOVERY AND OPPORTUNITIES

Low birth rate and economic constraints will keep nappies/diapers/pants on a decline path

Waste management of disposable products likely to be a focus as environmental concerns grow again

Positive outlook for e-commerce distribution of nappies/diapers/pants

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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