Unit prices are expected to rise in the forecast period, due to inflation as well as the increasing cost of raw materials and transportation. Lower-income families where adults are hired mainly for unskilled labour will likely face even harder times, considering that the workforce is increasingly required to have some basic skills and knowledge.
The birth rate in Italy continues to decline as part of a long-term demographic trend. This trend is not forecasted to change in the short term, especially at a time when Italy is facing up to a potential economic crisis.
In 2022, the new Italian government announced that VAT on sanitary protection and baby diapers would be lowered from 10% to 5% as part of its Budget Law 2023. The new rate took effect from 1 January 2023, with nappies/diapers now falling into the basket of basic necessities and will no longer be placed at the same VAT level as luxury items.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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