Over the short-term, at least, nappies/diapers/pants players will continue to be confronted with several headwinds, including lower birth rates and significantly higher supply costs due to rising commodity costs and fuel prices, which translate into higher transportation expenses. In addition, family budgets are becoming tighter as a result of inflationary pressures and the general economic impacts of the ongoing global unrest.
In a cross-category trend, eco-awareness is starting to grow in Morocco, with an increased number of consumers considering the ecological impacts of their lifestyles and purchasing decisions. Whilst this is still an emerging trend, it is expected to grow further over the forecast period – as is being seen across much of the world.
Novatis Group is expected to maintain its top position over the forecast period, due to its many benefits to consumers and the strength of its reputation. However, competition is expected to increase from premium-positioned brands which offer enhanced properties of absorption and, thus, longer wear-time resulting in fewer nappies needed overall.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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