Disposable pants registered the highest current value growth in 2021. Disposable pants are gaining value share at the expense of standard and junior nappies and because of this, manufacturers are launching disposable pants in lower weight groups.
Essity remained the clear leader in 2021 and gained further value share, thanks to the popularity of its Libero Touch and Libero Comfort offerings. The strength of these brands is underpinned by their widespread availability and distribution across grocery retailing channels.
Sustainability concerns are increasingly influencing consumers’ purchasing decision. Manufacturers are looking to address this by focusing in particular on more environmentally-friendly packaging.
Nappies/diapers/pants will register healthy constant value growth over the forecast period. Population growth will support volume sales, as it is expected that the 0–3-year population will increase over the coming years.
There will be a continuation of established trends, in particular the shift from nappies to disposable pants. This shift will accelerate over the forecast period, especially because of the increasing availability of disposable pants in lower weight classes.
Consumers will increasingly demand more sustainable options over the forecast period. However, reusable cloth nappies will still remain niche, as consumers prioritise convenience.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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