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Learn moreMar 2021
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The first lockdown in Denmark saw some panic-buying of nappies/diapers/pants, as many were concerned about stocks running out. However, this was proved to be relatively short-lived, and was followed by a rapid return to normal patterns of demand.
Prior to COVID-19 a distinct premiumisation trend was evident in nappies/diapers/pants. Parents increasingly sought the best-fitting, most comfortable and most caring and protective products for babies’ delicate skin.
Essity A/S remained the category’s clear leader in 2020, thanks to the popularity of its Libero Touch and Libero Comfort offerings. The strength of these brands is underpinned by their widespread availability and distribution across grocery retailing sales channels, offering convenience to parents.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Denmark market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.