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Nappies/Diapers/Pants in Denmark

March 2023
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USD 1,195
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Nappies/Diapers/Pants industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Nappies/Diapers/Pants in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Nappies/Diapers/Pants in Denmark?
  • Which are the leading brands in Nappies/Diapers/Pants in Denmark?
  • How are products distributed in Nappies/Diapers/Pants in Denmark?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Nappies/Diapers/Pants in Denmark - Category analysis

KEY DATA FINDINGS

Rising price sensitivity leads consumers to trade down, boosting growth for private label
Consumers increasingly reach for products which are allergy and asthma safe
Essity A/S retains its lead during 2022, despite price rises
Consumers continue to trade down, boosting share in private label offerings
Sustainability will be key as some consumers switch to reusable nappies
Preference for disposable pants rises as players focus on innovation
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027

Tissue and Hygiene in Denmark - Industry Overview

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Nappies/Diapers/Pants

  • Disposable Pants
    • Junior Nappies/Diapers
    • New Born Nappies/Diapers
    • Standard Nappies/Diapers

Nappies/Diapers/Pants

This is the aggregation of nappies, diapers and pants

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.

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