Consumers spent more time at home during 2021 due to the introduction of further lockdowns in response to new waves of COVID-19. This reduced demand for some products as some consumers changed their babies less frequently as they left the house less often.
In line with the increasing demand for eco-friendly products, Celltex launched Cotté Baby nappies/diapers in 2021 with a 100% natural skin layer which is soft and comfortable to wear but which contains no chlorine, latex or perfume. The packaging is also made of paper instead of plastic making it easily recyclable.
Hypermarkets continued to dominate sales of nappies/diapers/pants in 2021 with the channel gaining share during the pandemic. This was fuelled by the fact many consumers switched to making larger but less frequent shopping trips in 2020 and 2021 to reduce their risk of being exposed to COVID-19.
Nappies/diapers/pants is projected to see a slow decline in retail volume terms and value terms (at constant 2021 prices) over the forecast period. This is largely due to a further slowdown in the country’s birth rate with many couples deciding to postpone having children or choosing to have fewer children, mainly for career development reasons or financial instability.
Disposable pants is the one area of nappies/diapers/pants that is projected to see growth in retail volume terms over the forecast period, albeit with growth coming from a low base. There is expected to be further innovation within disposable pants in terms of comfort and their effectiveness at preventing leaks, with this helping to generate increased interest.
Private label should have the opportunity to pick up share over the forecast period as Slovakia struggles to climb out of its current economic predicament. Rising rates of inflation and soaring energy prices are likely to force consumers into cost-cutting measures, which could favour lower-priced private label nappies/diapers/pants.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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