Many households have had to tighten their budgets since the pandemic and this only intensified in 2022 with inflation pushing up the cost of living. In 2023, inflation will remain high forcing low- and middle-income consumers to look at more cost-effective options when shopping for diapers.
As consumers are increasingly seeking savings, brand loyalty may diminish slightly in 2023 with retailers such as Price Smart promoting their private label ‘Members Selection’ and stimulating trial with free samples. Higher income consumers already place trust in the quality of Members Selection for other products such as wipes, which may support sales of nappies in the coming years.
While consumer’s awareness of sustainability is rising in Costa Rica, the practice of using reusable or ecological cloth diapers is still very limited and will gain very limited traction in the forthcoming years, even though awareness about environmental issues rises. Consumers consider these products inconvenient and most parents are already overwhelmed and prefer contributing to the environment in other ways.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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