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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Costa Rica

14 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Local consumers continue to opt for more affordable but still well-known alternatives

As Costa Rican families continued to face ever busier lifestyles in 2017, many adopted more rational purchasing decisions based on their budgets, considering a wider range of value-for-money products according to their performance claims and availability. In such a climate, the category witnessed increased price competition and marketing activities, with the latter serving to drive awareness of less traditional options, including economy brands directly imported by the leading modern grocery retailers such as Wal-Mart.

Further innovation and segmentation to drive sales over the forecast period

As a result of an ongoing slowdown in the birth rate, and given the emergence of more generic and affordable products, the category’s main players are expected to continue to focus on innovation in order to maintain their sales, albeit with slimmer profit margins. This is likely to lead to a broader offer of less traditional products such as those for different occasions or older babies.

COMPETITIVE LANDSCAPE

Two major global players account for three-quarters of overall value sales

As a result of the ongoing strength of global players, they continued to benefit from a wide base of mid- and high-income households which perceive their products as reliable, high quality and generally offering value for money. Kimberly-Clark and Procter & Gamble continued to lead the way in terms of innovation and affordability, benefiting from strong economy-of-scale savings derived from their leading positions in multiple retail tissue and hygiene categories.

More affordable and generic options likely to continue to gain ground alongside smaller regional players and private label

As being seen in other tissue and hygiene categories, it is expected that more low- and mid-income households will be willing to try new products offering better value for money but still satisfying their expectations in terms of quality, functionality and convenience. This trend will be supported in part by the rising prevalence of both private label and directly imported products from retailers like Wal-Mart.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Costa Rica?
What are the major brands in Costa Rica?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Local consumers continue to opt for more affordable but still well-known alternatives

Further innovation and segmentation to drive sales over the forecast period

COMPETITIVE LANDSCAPE

Two major global players account for three-quarters of overall value sales

More affordable and generic options likely to continue to gain ground alongside smaller regional players and private label

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Economy products continue to gain ground in retail tissue

Top-of-mind brands lose ground in retail tissue while consumers place greater importance on quality in retail hygiene

Major global players continue to lose ground in basic tissue categories while opting to focus on added-value hygiene products

Private label players address the rising popularity of basic toilet paper in traditional grocery outlets

Global manufacturers set to continue to invest in innovation and differentiation over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Costa Rica

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Executive Summary

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PROSPECTS

Local consumers continue to opt for more affordable but still well-known alternatives

Further innovation and segmentation to drive sales over the forecast period

COMPETITIVE LANDSCAPE

Two major global players account for three-quarters of overall value sales

More affordable and generic options likely to continue to gain ground alongside smaller regional players and private label

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Local consumers continue to opt for more affordable but still well-known alternatives

Further innovation and segmentation to drive sales over the forecast period

COMPETITIVE LANDSCAPE

Two major global players account for three-quarters of overall value sales

More affordable and generic options likely to continue to gain ground alongside smaller regional players and private label

CATEGORY DATA

Tissue and Hygiene in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Economy products continue to gain ground in retail tissue

Top-of-mind brands lose ground in retail tissue while consumers place greater importance on quality in retail hygiene

Major global players continue to lose ground in basic tissue categories while opting to focus on added-value hygiene products

Private label players address the rising popularity of basic toilet paper in traditional grocery outlets

Global manufacturers set to continue to invest in innovation and differentiation over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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