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Learn moreJun 2020
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Nappies/diapers/pants continued to see growth in 2019 thanks to steady demand. Although the country´s birth rate continues to slow, families prioritise proper care and hygiene for their little ones, with frequent changings to avoid skin irritation and discomfort.
In 2019, category leader Kimberly-Clark introduced the newest addition to its Huggies portfolio, Huggies Natural Care Cuidado Puro y Natural. Huggies remains the undisputed market leader in the category thanks to an extensive distribution network throughout the country, reaching consumers through both the modern and traditional channels.
Emerging brands are gaining more visibility in the market as distribution networks improve, along with better POS engagement with consumers. Over the review period, options such as Walmart’s Parent’s Choice have been expanding in the market as consumers are eager to purchase more affordable nappies for their babies.
Nappies/diapers/pants is expected to grow by just 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19, which is similar to the 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
All categories of nappies/diapers/pants have benefitted from price freezes in the discounter channel and increased, convenient access to products promoted and sold online during COVID-19. No category has directly benefitted more than another from changing conditions during the pandemic.
Over the forecast period, all categories of nappies/diapers/pants are expected to post to post higher value CAGRs than did over the review period. They will benefit from similar trends to those seen over the review period, not the least of which will be millennial consumers’ growing use of online shopping sites and social media platforms to gain information and expertise as well as to make more convenient purchases.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Costa Rica market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.