The country reported its lowest birth rate of the last 20 years in 2020, with a further drop recorded in 2021. The health and economic effects of the Coronavirus (COVID-19) pandemic played a role in this development.
As many households had to tighten their budgets, they looked for more cost-efficient options in 2020, but also into 2021. This often saw a move out of the category entirely to washable cloth nappies, especially as many parents had more time to wash these products due to government restrictions on their movements.
Kimberly-Clark Costa Rica’s Huggies continued to dominate retail value sales in 2021, followed by Procter & Gamble Interamericas de Costa Rica’s Pampers. Both brands benefited from high consumer recognition and a wide range of products.
The category is expected to see healthy retail volume and current value (constant 2021 prices) growth. Offsetting projected steady decreases in the birth rate and a declining 0-3-year-old population, more consumers are set to shift to disposable nappies/diapers/pants as consumer confidence is restored in line with an improving economic situation, including higher disposable incomes levels.
Emerging brands are expected to continue to be supported more actively in the forecast period. This includes private label options, as manufacturers and retailers try to widen pack sizes and price ranges to provide consumers with more options and help them to adjust their spending in line with family budgets.
Meanwhile, small premium brands are set to gain sales via selected retailers, as players bid to add value and differentiate their lines and products from the competition. For example, the Mexico-based BioBaby brand, available from Automercado supermarkets, offers eco-friendly nappies/diapers and training pants, made with biodegradable materials.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!