Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Chile

16 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Chilean women postpone motherhood but foreign women might increase the birth rate

According to figures from the National Statistics Institute, the fertility rate in Chile continues to fall, which is adversely affecting nappies/diapers/pants. The average number of children per woman in 2015 was 1.

Popular pharmacies’ low prices might encourage new entrants in the long term

Popular pharmacies are relatively new in the country although they have grown exponentially since their entrance in 2016. The Chilean Association of Municipalities of Popular Pharmacies, Achifarp, accounting for 65 affiliated municipalities, all of which known for their low and fair prices, has added nappies/diapers to their retail stock.

Promotions and local production limit price growth despite premiumisation

Brands continue to innovate through features that add value to each stage of a baby's growth. Innovation and segmenting their target customers allow brands to premiumise their products and raise their prices.

COMPETITIVE LANDSCAPE

The “traditionality” of major players allows them to control the category

The nappies/diapers/pants category is dominated by three players: CMPC Tissue SA, Kimberly-Clark Chile SA and Procter & Gamble Ltda. The tradition associated with their brands in the Chilean market has made consumers trust their product quality.

Alliances continue creating content for brands

Alliances with brands belonging to other companies are continuing to help major players enhance and promote their products. Since 2013, Kimberly-Clark brand Huggies has maintained an alliance with Disney, which has enabled Kimberly-Clark to launch products that are linked with classic Disney characters.

Social media campaigns capture and retain consumers

Although the three leading players constantly invest in television advertisement, social networks have become very relevant and a clear opportunity to obtain and retain followers. These players’ campaigns have included contests that allow followers to receive monthly packs of free nappies, opinion forums to help and educate new parents and the use of parenting blog influencers who answer questions and advise users through Facebook Live programmes.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Chile market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Chile?
What are the major brands in Chile?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Nappies/Diapers/Pants in Chile - Category analysis

HEADLINES

PROSPECTS

Chilean women postpone motherhood but foreign women might increase the birth rate

Popular pharmacies’ low prices might encourage new entrants in the long term

Promotions and local production limit price growth despite premiumisation

COMPETITIVE LANDSCAPE

The “traditionality” of major players allows them to control the category

Alliances continue creating content for brands

Social media campaigns capture and retain consumers

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene experiences moderate growth in 2017

The industry has both negative and positive demand factors

Although involved in collusion, CMPC Tissue SA continues to lead tissue and hygiene in 2017

Due to their ample space and variety, supermarkets and hypermarkets are the main distribution channels

Low growth rates are expected for the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Chilean women postpone motherhood but foreign women might increase the birth rate

Popular pharmacies’ low prices might encourage new entrants in the long term

Promotions and local production limit price growth despite premiumisation

COMPETITIVE LANDSCAPE

The “traditionality” of major players allows them to control the category

Alliances continue creating content for brands

Social media campaigns capture and retain consumers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Chile - Category analysis

HEADLINES

PROSPECTS

Chilean women postpone motherhood but foreign women might increase the birth rate

Popular pharmacies’ low prices might encourage new entrants in the long term

Promotions and local production limit price growth despite premiumisation

COMPETITIVE LANDSCAPE

The “traditionality” of major players allows them to control the category

Alliances continue creating content for brands

Social media campaigns capture and retain consumers

CATEGORY DATA

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene experiences moderate growth in 2017

The industry has both negative and positive demand factors

Although involved in collusion, CMPC Tissue SA continues to lead tissue and hygiene in 2017

Due to their ample space and variety, supermarkets and hypermarkets are the main distribution channels

Low growth rates are expected for the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports