The decreasing birth rate in Chile is set to continue to negatively impact demand for nappies/diapers/pants over the forecast period. Lifestyle trends related to achieving career success and financial independence before having children will continue to limit the growth potential for this category.
Sustainable and environmentally-friendly products can add greater value to nappies/diapers/pants. Innovation will also continue to be an important factor in consumers’ purchasing decisions, as players that include these two elements in their offer will have a comparative advantage over competitors.
Following the surge in online sales of nappies/diapers/pants due to the emergence of the pandemic in 2020, retail e-commerce has continued to penetrate the category to become a part of leading players’ sales strategies. They have identified a change in consumers’ habits since the pandemic, and understand the importance of showing themselves as being concerned about the welfare of their target audience to strengthen brand loyalty.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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