Executive Summary

Mar 2019
PROSPECTS
Motherhood postponed

The drop in the birth rate is also explained by the postponement of motherhood shown within society. Women have more options than previous generations did.

Government wishes to improve birth rates

Each year, the birth rate in Chile decreases. Demographic studies of the population made in 2017 showed that the average number of children per woman has dropped significantly since 2002.

COMPETITIVE LANDSCAPE
Traditional channels improve their presence by offering convenience

Consumers are sensitive to the considerable and prolonged expense of nappies/diapers, which are necessary for the first years of a newborn, and look for ways to reduce it. Traditional channels are gaining relevance within nappies/diapers/pants.

Nappies/diapers/pants has huge sales penetration in Chile

As nappies/diapers/pants comprises products that are considered essential for consumers, it has already reached a relatively advanced stage of maturity in Chile. This is reflected in its significant presence in traditional and modern channels, with a high level of availability for consumers.

New services lead to new opportunities.

Companies that offer home delivery services, such as Uber Eats, Glovo, Rappi and Cornershop, significantly increased their presence in Santiago during 2018. Projections for 2019 seek large investment to continue expanding these services to the main regional cities.

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Nappies/Diapers/Pants in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Chile?
  • What are the major brands in Chile?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Chile - Category analysis

HEADLINES

PROSPECTS

Motherhood postponed
Government wishes to improve birth rates

COMPETITIVE LANDSCAPE

Traditional channels improve their presence by offering convenience
Nappies/diapers/pants has huge sales penetration in Chile
New services lead to new opportunities.

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene achieves a good performance in 2018
The development of product formats is key to maintaining differentiation
CMPC Tissue SA continues to dominate tissue and hygiene in 2018
Supermarkets and hypermarkets maintain their relevance as the main distribution channels for tissue and hygiene
Stiff competition and demographic trends will maintain slight growth for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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