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Learn moreMar 2021
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Marginal stockpiling activity in terms of purchasing nappies/diapers/pants was noted during the initial lockdown in response to the pandemic in March in Australia as parents wanted to ensure adequate home supplies due to their essential nature, particularly as many schools, nurseries and day care centres were closed and parents worked from home wherever possible, therefore spending greater amounts of time with their younger children, and resulting in more frequent nappy changes. However, this did not have any significant impact on overall volume sales for 2020 as a whole, with nappies/diapers in particular only experiencing a marginal upturn in demand as sales returned to greater levels of normalisation towards Q4.
Disposable pants continued to record the most impressive growth rates in 2020 in both volume and current value terms, a trend already evident towards the end of the review period, and easily outperforming nappies/diapers which only saw a marginal upturn in demand. Consumers are increasingly trading up to disposable pants due to their convenience in terms of application and innovation within the category, which have been steadily cannibalising sales from nappies/diapers, particularly as children move towards the toddler group and they become more active and require greater freedom of movement.
Kimberly-Clark retained its dominance of nappies/diapers/pants in 2020, benefiting from its reputation for offering high quality products, and thus aligning itself to consumer demands. However, the company’s value share continued to be impacted by the rise of private label and the fact that it no longer manufactures its nappies/diapers/pants in Australia.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.