Influenced by the continuous spread of the pandemic, consumers are paying more attention to the quality and cost-effectiveness of the nappies/diapers/pants they purchase, due to their limited budgets. As a result, the polarisation of unit prices in nappies/diapers/pants has accelerated.
Consumers’ demands when it comes to nappies/diapers/pants are becoming more and more segmented, scenario-based and personalised; thus, resulting in continuous upgrading and expansion of different segments. Post-90s parents tend to choose nappies/diapers with different attributes, such as specific usage scenario and growth stage for their babies.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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