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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in China

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The relaxation of the one-child policy drives solid growth in nappies/diapers/pants

Nappies/diapers/pants posted strong current value growth in 2017, which was even faster than the growth seen in 2016. The main driver was the relaxation of the one-child policy, leading to the increase of the birth rate in 2017.

Manufacturers introduce premium products to attract consumers

As consumers are reluctant to compromise on quality when it comes to baby products, manufacturers kept introducing premium products to attract high-end consumers. In May 2017, Huggies by Kimberly-Clark (China) Investment introduced Diamond series, which gently cares for babies’ skin with the material’s pH value of 5-7 and fibre as thin as 0.

Strong performances for internet retailing and mother and baby specialist retailers

More than a third of nappies/diapers/pants were sold through internet retailing in value terms in 2017. Aside from the price advantage and convenient delivery, consumers can easily purchase imported products, as international manufacturers have strengthened their e-commerce and set up official online stores on B2C platforms such as Tmall and JD.

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) maintains its lead, but sees a share decline

Procter & Gamble (Guangzhou) retained the leading position in nappies/diapers/pants in 2017, although the company lost value share due to the competition from Japanese manufacturers. However, thanks to the high reputation of its Pampers brand, its established presence in supermarkets and hypermarkets, continuous production innovation and marketing campaigns, the company was able to maintain its strong lead in nappies/diapers/pants in China.

Elleair International China (Nantong) sees significant value growth

Elleair International China (Nantong) enjoyed the most dynamic value growth amongst the leading players in 2017. Its flagship brand Goon is targeted towards premium-orientated consumers, and attracts affluent consumers who opt for quality over price.

The introduction of segmented product ranges by players to boost sales

In addition to purchasing high-quality nappies/diapers/pants with high unit prices, many parents are willing to invest in segmented products to fulfil specific needs and ensure their child’s wellbeing in certain scenarios. For instance, Pampers introduced nappies for babies with sensitive skin.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in China?
What are the major brands in China?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in China - Category analysis

HEADLINES

PROSPECTS

The relaxation of the one-child policy drives solid growth in nappies/diapers/pants

Manufacturers introduce premium products to attract consumers

Strong performances for internet retailing and mother and baby specialist retailers

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) maintains its lead, but sees a share decline

Elleair International China (Nantong) sees significant value growth

The introduction of segmented product ranges by players to boost sales

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in China

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Executive Summary

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PROSPECTS

The relaxation of the one-child policy drives solid growth in nappies/diapers/pants

Manufacturers introduce premium products to attract consumers

Strong performances for internet retailing and mother and baby specialist retailers

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) maintains its lead, but sees a share decline

Elleair International China (Nantong) sees significant value growth

The introduction of segmented product ranges by players to boost sales

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in China - Category analysis

HEADLINES

PROSPECTS

The relaxation of the one-child policy drives solid growth in nappies/diapers/pants

Manufacturers introduce premium products to attract consumers

Strong performances for internet retailing and mother and baby specialist retailers

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) maintains its lead, but sees a share decline

Elleair International China (Nantong) sees significant value growth

The introduction of segmented product ranges by players to boost sales

CATEGORY DATA

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

MARKET DATA

SOURCES

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