Given the continuous declining birth rate in Taiwan, this trend is unlikely to alter over the forecast period, thereby leading to premiumisation. Manufacturers will need to focus on introducing more innovative models or packaging to attract a shrinking consumer base.
All imported players have been marking their exclusive qualities such as higher absorbency, user friendly features for children with sensitive skin, leakage prevention, thinner and more comfortable for babies or 100% organic cotton materials. However, domestic players will put more emphasis on reasonable price points and existing organic cotton.
With the exception of blogs and forums to attract tech-savvy mothers, a variety of mother teaching classrooms with specific topics and free activities to cater to consumers with limited purchasing power will retain their respective appeal to local consumers. Although activities such as these reduced considerably during the pandemic, multiple brands also invested more promotional activities in physical channels expecting to expand their consumer base.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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