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Learn moreMar 2021
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In 2020, nappies/diapers/pants did not experience significant fluctuations in demand amid COVID-19, thanks to there being no major lockdown in Taiwan. Considering that the pandemic had a limited influence in the country, the major impacting factor on nappies/diapers/pants remained the continually declining birth rate.
The sales gap between Procter & Gamble Taiwan Ltd and United Charm Co Ltd is narrowing in nappies/diapers/pants in Taiwan. Procter & Gamble has been leading nappies/diaper/pants since 2007 thanks to Pampers, but Mamypoko from United Charm has gained ground in recent years due to launching more models at more attractive prices.
Rounded pricing strategies have been increasingly utilised in combating lower birth rates. Persistent falls in the number of children aged 0-3 years have inevitably resulted in consecutive reductions in the usage of nappies/diapers, but with fewer offspring than previous generations parents are experiencing stronger purchasing power, and are willing to spend more on premium products to spoil their children regardless of the pandemic situation.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Taiwan market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.