Nappies/Diapers/Pants in Serbia

PRE-COVID-19 PERFORMANCE

Ministry of Health confirms tighter quality controls after chemicals found in nappies in France

In early 2019, many media sources in Serbia reported about dangerous chemicals, including carcinogenic glyphosate, being found in diapers for babies in France. Despite not having any reported cases in Serbia, it was assumed the same brands would have most likely been in the country.

Higher expenditure balances out lower birth rate to keep growth steady

Overall performance in nappies/diapers/pants is dependent on the size of the consumer population it serves. Birth rates declined in Serbia in 2019 and the same trend is expected to continue over the forecast period.

Procter & Gamble Marketing & Services doo continues to dominate thanks to ongoing promotions and innovative products

Procter & Gamble Marketing & Services doo continued to dominate in company terms in 2019, thanks to the success of its top Pampers brand. Pampers is a globally recognised and well respected brand, and ongoing developments and promotions help keep it in its unchallenged top place.

2020 AND BEYOND

COVID-19 impact

Sales of nappies/diapers/pants are still expected to grow by 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This correlates with a 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within nappies/diapers/pants

COVID-19 has not had a significant impact on any products in nappies/diapers/pants. The main growth driver for the category overall remains the size of the population it serves, ie infants aged 0-3.

Recovery and opportunities

Developments in nappies/diapers/pants are expected to take place in relation to the tighter quality controls over materials used in products. This includes a swing towards more environmentally-friendly and kind to the skin products, containing natural materials.

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