Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Serbia

15 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Relatively high current value growth present only due to inflation

Overall nappies/diapers/pants in Serbia recorded relatively high current value growth in 2017, but this was only a result of the country’s inflation rate. In fact, the category’s volume growth remained flat, even posting a marginal decline.

Economic and political factors negatively influence the category

Birth rates were declining in Serbia throughout the review period and the trend continued in 2017; the decline was exacerbated by the high number of young couples emigrating from the country due to negative economic trends and political instability. Another factor contributing to the 2017 performance was the fact that the negative effects of Serbian government’s austerity measures were still very much present in 2017.

Disposable pants sees the best performance in 2017

Disposable pants was the only category within Serbian nappies/diapers/pants that recorded a notable volume increase in 2017. Newborn nappies/diapers/pants also recorded positive volume growth, but not very much.

COMPETITIVE LANDSCAPE

Procter & Gamble dominates Serbian nappies/diapers/pants

Pampers was by far the most popular brand within nappies/diapers/pants in Serbia in 2017, as had been the case during the entire review period. The brand is well known, with a very high level of recognition amongst consumers.

Almost no products positioned as organic/natural as of 2017

As of 2017, there were virtually no products within Serbian nappies/diapers/pants positioned as organic/natural. Serbian consumers obviously remained fairly uninterested in such products and producers were not willing to invest in their launch due to lack of clear and strong demand.

No significant new product launches in 2017

Manufacturers of nappies/diapers/pants were not active in terms of new product launches during 2017 as they were focused on other ways of gaining share, such as marketing activities and improving distribution of their products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Serbia?
What are the major brands in Serbia?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Nappies/Diapers/Pants in Serbia - Category analysis

HEADLINES

PROSPECTS

Relatively high current value growth present only due to inflation

Economic and political factors negatively influence the category

Disposable pants sees the best performance in 2017

COMPETITIVE LANDSCAPE

Procter & Gamble dominates Serbian nappies/diapers/pants

Almost no products positioned as organic/natural as of 2017

No significant new product launches in 2017

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Relatively high current value growth present only due to inflation

Economic and political factors negatively influence the category

Disposable pants sees the best performance in 2017

COMPETITIVE LANDSCAPE

Procter & Gamble dominates Serbian nappies/diapers/pants

Almost no products positioned as organic/natural as of 2017

No significant new product launches in 2017

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Serbia - Category analysis

HEADLINES

PROSPECTS

Relatively high current value growth present only due to inflation

Economic and political factors negatively influence the category

Disposable pants sees the best performance in 2017

COMPETITIVE LANDSCAPE

Procter & Gamble dominates Serbian nappies/diapers/pants

Almost no products positioned as organic/natural as of 2017

No significant new product launches in 2017

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports