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Learn moreMar 2021
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The COVID-19 pandemic had only a minimal impact on nappies/diapers/pants overall in 2020 due to the essential nature of the products. However, as in other tissue and hygiene categories, stockpiling was evident during the lockdown, which led to stronger retail volume growth across all categories.
Consumers continued to pay closer attention to sustainable, innovative nappies/diapers/pants products in 2020, prompting the launch of new brands. These included Zuluff diapers as a biodegradable, sustainable alternative that also offers comfort for babies.
E-commerce recorded stronger value growth in 2020 as many consumers made fewer visits to physical stores. This reflected both an increasing focus by store-based grocery retailers on their online operations and a rise in the number of children-/baby-centric e-commerce retailers, resulting in greater online availability of nappies/diapers/pants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.