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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Romania

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nappies/diapers/pants resume growth

Demand for nappies/diapers/pants in Romania witnessed another increase in 2017, in a context of rising incomes, diversifying product portfolio, improving distribution and growing consumer awareness. Romanians are more preoccupied with product quality, this being especially evident amongst urban dwellers.

Standard nappies/diapers continue to be the most demanded products

Standard nappies/diapers accounts for the majority of value/volume sales, benefitting from high distribution throughout the country. It also registered the fastest growth (in both value and volume sales) in 2017, as an effect of intense promotion and numerous new product developments.

COMPETITIVE LANDSCAPE

Pampers is the most popular brand

Procter & Gamble Distribution dominates nappies/diapers/pants in Romania; its brand Pampers is often considered as synonymous with the category. Pampers was the first brand to emerge within nappies/diapers/pants and has been intensely promoted and distributed ever since.

Brand owners rely on new product development

Product innovation has become a crucial differentiation factor for the brand owners. Most of the new product developments are highlighting improvements and upgrades, with the products becoming increasingly promoted as premium standard/diapers/pants.

More efficient marketing from the players

In 2017, brand owners focussed more on efficiently communicating with their audiences. Some players intensified their socially responsible practices.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Romania?
What are the major brands in Romania?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Romania - Category analysis

HEADLINES

PROSPECTS

Nappies/diapers/pants resume growth

Standard nappies/diapers continue to be the most demanded products

COMPETITIVE LANDSCAPE

Pampers is the most popular brand

Brand owners rely on new product development

More efficient marketing from the players

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for tissue and hygiene in Romania

Towards a more modern consumer

Fierce competition within tissue and hygiene in Romania

Modern retailers dominate tissue and hygiene sales

Positive projections for the market in Romania

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Nappies/diapers/pants resume growth

Standard nappies/diapers continue to be the most demanded products

COMPETITIVE LANDSCAPE

Pampers is the most popular brand

Brand owners rely on new product development

More efficient marketing from the players

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Romania - Category analysis

HEADLINES

PROSPECTS

Nappies/diapers/pants resume growth

Standard nappies/diapers continue to be the most demanded products

COMPETITIVE LANDSCAPE

Pampers is the most popular brand

Brand owners rely on new product development

More efficient marketing from the players

CATEGORY DATA

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for tissue and hygiene in Romania

Towards a more modern consumer

Fierce competition within tissue and hygiene in Romania

Modern retailers dominate tissue and hygiene sales

Positive projections for the market in Romania

MARKET INDICATORS

MARKET DATA

SOURCES

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