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Eco-friendly nappies/diapers/pants were a niche, but growing area in 2019, especially since some consumers have lost trust for the well-established brands. The rise in eco-friendly nappies/diapers/pants sees Romanians searching for products which pose small to no risks to their babies’ health.
E-commerce became increasingly relevant for nappies/diapers/pants in 2019, as store-based retailers were focused on expanding their operations in their own e-commerce presence. Furthermore, there was a rise in children/baby-centric e-commerce stores.
In 2019, Pampers continued to lead the competitive landscape, benefiting from high awareness and availability. Innovations over the review period included Pampers Active Baby Dry and Pampers Premium Care, which focused on how liquid in the nappy was distributed, and how it can be kept away from babies’ skin.
Sales of nappies/diapers/pants is expected to grow by 2% in 2019 constant value terms in 2020 overall. This aligns with the 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
COVID-19 is not having any significant impact on the growth of nappies/diapers/pants, despite the stockpiling behaviour noted in Q1 of 2020. This means there are no areas or products being significantly impacted as a result of the pandemic, with consumers continuing to purchase items based on convenience and comfort for their child.
Over the forecast period, growth for nappies/diapers/pants will continue to be steady, although growth will lessen year-on-year. However, these results align with the pre-COVID-19 forecast figures and are not the outcome of the pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Romania market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.