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Learn moreMar 2021
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In 2020, nappies/diapers/pants saw a slightly stronger retail volume growth rate than seen since the beginning of the review period. Meanwhile, current value growth was in the double-digits due to the rise in the rate of VAT from 5% to 15%.
Standard nappies/diapers remained by far the largest category and saw the strongest retail volume and current value growth rates within nappies/diapers/pants in 2020, with consumers buying into product claims such as high absorbency, soft materials and protection against leakage. A strong factor in this growth was the purchase of mega packs to save money, as previously explained.
A number of international brands, namely Greek brand Dr Baby, Turkish manufactured Evy Baby and Teemo by Unicharm Gulf Hygienic Industries, which is based on Japanese technology, have increased their penetration in modern grocery retail channels. However, nappies/diapers is very saturated in Saudi Arabia, and dominated by a handful of leading brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Saudi Arabia market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.