Despite 2022’s encouraging numbers, thanks to a small recovery due to the pandemic having a positive effect on birth rates, and the dynamism around disposable pants as consumers eventually returned to out-of-home lifestyles, nappies/diapers//pants will continue to suffer from pessimistic demographic statistics in France. Urbanisation and our ways of life in the country generally do not favour long-term population growth and this shows a threat to this category.
In addition to the shrinking consumer base overall, 2022 was specifically affected by skyrocketing inflation due to increasing prices in raw materials, packaging, energy, and transportation costs. As a result, consumers are experiencing lower purchasing power overall, and this inflation is expected to continue throughout 2023.
In a context of price tensions, the number of players in the category increasing, and ecological trends having a strong impact on customers’ purchasing decisions, new product developments will be one of the main focuses of players seeking to stand out from the crowd. Within this, clear labelling is needed for consumers, thus to help with the decision-making process and especially with regards to skin-kind safety and natural materials and ingredients.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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