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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in France

17 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Flat volume as value declines

Nappies/diapers/pants is expected to record quite a flat performance in terms of retail volume sales over the forecast period, mainly due to the falling birth rate in France. The number of births is expected to decline by 3% over the forecast period, according to Euromonitor International data.

Growing focus on naturalness and risk-free products

A survey published in January 2017 by 60 Millions de Consommateurs revealed that a large majority of nappies/diapers/pants contain undesirable and potentially harmful substances, such as glyphosate, dioxins and polycyclic aromatic hydrocarbons. Only 2-out-of-10 brands tested did not contain any toxic substances: the ecological brand Love & Green and the Leclerc’s private label, Mots d’Enfants.

Internet retailing is expected to gain momentum

In 2017, the importance of internet retailing increased significantly because of the popularity of general e-commerce websites like Amazon and Cdiscount, but also online sellers specialising in children’s products, such as Allobébé and Bébé au Naturel. Online retailers are well placed to post the fastest growth in value sales in the forecast period.

COMPETITIVE LANDSCAPE

Procter & Gamble invests to regain consumer loyalty

While remaining the leading company in nappies/diapers/pants in 2017, Procter & Gamble’s retail value share declined significantly, following controversy over the composition of Pampers’ products. While Pampers used to benefit from strong consumer loyalty and confidence, its brand image was damaged in 2017.

Essity enters the fray with Lotus Baby

May 2017 saw the entry of a new player in nappies/diapers/pants in France. Essity entered the category with its Lotus brand, which is well-known in the country for its retail tissue products.

Smaller players offering natural products see retail value share growth in 2017

While small in comparison to Pampers, Chicco and private label lines, the French brand Love & Green recorded retail value sales growth through health and natural positioning. Love & Green’s products are also becoming more widely distributed via mass retail channels, such as Auchan from 2017.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in France?
What are the major brands in France?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in France - Category analysis

HEADLINES

PROSPECTS

Flat volume as value declines

Growing focus on naturalness and risk-free products

Internet retailing is expected to gain momentum

COMPETITIVE LANDSCAPE

Procter & Gamble invests to regain consumer loyalty

Essity enters the fray with Lotus Baby

Smaller players offering natural products see retail value share growth in 2017

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records positive value growth in 2017

Rising consumer concerns over potential health risks

Essity strengthens its presence in 2017

Internet retailing continues to grow rapidly

Slow value growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in France

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Executive Summary

New Report Guarantee

PROSPECTS

Flat volume as value declines

Growing focus on naturalness and risk-free products

Internet retailing is expected to gain momentum

COMPETITIVE LANDSCAPE

Procter & Gamble invests to regain consumer loyalty

Essity enters the fray with Lotus Baby

Smaller players offering natural products see retail value share growth in 2017

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in France - Category analysis

HEADLINES

PROSPECTS

Flat volume as value declines

Growing focus on naturalness and risk-free products

Internet retailing is expected to gain momentum

COMPETITIVE LANDSCAPE

Procter & Gamble invests to regain consumer loyalty

Essity enters the fray with Lotus Baby

Smaller players offering natural products see retail value share growth in 2017

CATEGORY DATA

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records positive value growth in 2017

Rising consumer concerns over potential health risks

Essity strengthens its presence in 2017

Internet retailing continues to grow rapidly

Slow value growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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