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Learn moreMar 2021
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In 2020, nappies/diapers/pants maintained the trend seen throughout the review period, with sales declining in both retail volume and current value terms. There was only a limited impact from COVID-19 in this year.
As was seen throughout the review period, disposable pants saw the best performance in both retail volume and current value terms in 2020, and in fact was the only category to see growth, with all nappies/diapers categories declining by both measures. Disposable pants are seen as a more convenient alternative than nappies/diapers, and they have also become more affordable over the years, which has led more consumers to choose these products instead of nappies/diapers.
Consumers’ purchasing decisions are often affected by what they read in the media. For instance, 60 Millions de Consommateurs regularly publishes a ranking of the “cleanest” nappies/diapers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in France market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.