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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Argentina

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Better-quality products, while a lower number of births limits growth

In Argentina, the number of couples who choose not to have children is increasing. This trend is particularly highlighted in couples aged 25-39 years old who prefer to have greater economic independence, professional development and leisure.

Imported pants set to become more available

During 2017, import restrictions were relaxed and in the short term they are expected to be completely eliminated. This will allow the launch of new brands and even the entry of others that were discontinued over the review period, such as Kimbies by Kimberly-Clark Argentina Holdings.

Multinationals to continue dominating

With fewer obstacles for imports, there was little local presence within nappies/diapers/pants in 2017. With the normalisation of foreign trade, multinational companies will again be able to expand their product portfolios with imported brands.

COMPETITIVE LANDSCAPE

High concentrated of sales among the three leading players

Multinational companies strongly led sales of nappies/diapers/pants in 2017, with Kimberly-Clark Argentina Holdings, Procter & Gamble Interamericas and La Papelera del Plata holding very dominant positions. Local parents seek the best-quality products, but at affordable prices.

Kimberly-Clark Argentina Holdings accounts for almost half of all value sales

Kimberly-Clark Argentina Holdings led nappies/diapers/pants with a strong value share in 2017. The company is a leader due to its wide product portfolio and the tradition of its Huggies brand in the country.

Procter & Gamble Interamericas and La Papelera del Plata compete strongly

Procter & Gamble Interamericas ranked second in nappies/diapers/pants in 2017, offering the Pampers brand. Although the company lost market share against Kimberly-Clark Argentina Holdings in 2017, Procter & Gamble Interamericas stands out for its long tradition in the country, as well as for the quality and strength of Pampers.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Argentina?
What are the major brands in Argentina?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Argentina - Category analysis

HEADLINES

PROSPECTS

Better-quality products, while a lower number of births limits growth

Imported pants set to become more available

Multinationals to continue dominating

COMPETITIVE LANDSCAPE

High concentrated of sales among the three leading players

Kimberly-Clark Argentina Holdings accounts for almost half of all value sales

Procter & Gamble Interamericas and La Papelera del Plata compete strongly

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Better-quality products, while a lower number of births limits growth

Imported pants set to become more available

Multinationals to continue dominating

COMPETITIVE LANDSCAPE

High concentrated of sales among the three leading players

Kimberly-Clark Argentina Holdings accounts for almost half of all value sales

Procter & Gamble Interamericas and La Papelera del Plata compete strongly

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Argentina - Category analysis

HEADLINES

PROSPECTS

Better-quality products, while a lower number of births limits growth

Imported pants set to become more available

Multinationals to continue dominating

COMPETITIVE LANDSCAPE

High concentrated of sales among the three leading players

Kimberly-Clark Argentina Holdings accounts for almost half of all value sales

Procter & Gamble Interamericas and La Papelera del Plata compete strongly

CATEGORY DATA

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Resilient rebound of the Argentinian economy

Sales decline for the second year running

Leading players lose ground against private label and domestic players

Wholesalers and discount stores display dynamism due to a change in shopping habits

Positive economic projections for the coming years

MARKET INDICATORS

MARKET DATA

SOURCES

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