Executive Summary

Mar 2019
PROSPECTS
Third consecutive year of volume decline in 2018

Nappies/diapers/pants faced a critical year due the impact of the economic recession suffered in the second half of 2018. The huge devaluation of the Argentinean peso between April and July 2018 produced escalating inflationary pressure, leaving middle- and low-income consumers with less to spend on nappies/diapers/pants.

Value-added nappies/diapers/pants gain ground

Over the review period, due to the lower disposable incomes of many Argentinean households during the economic crisis, lower-quality nappies became a popular option. Following the downturn in consumption, multinationals reacted in several ways, including offering more affordable packs in traditional channels, with the aim of attracting lower-income consumers.

Upbeat growth for internet retailing

Internet retailing continued to take share from store-based retailing in 2018. Over the review period, many online retailers specialising in baby products emerged in Argentina, offering large packs of nappies/diapers/pants at highly competitive prices, representing savings for parents.

COMPETITIVE LANDSCAPE
Category characterised by high concentration

Multinationals strongly led nappies/diapers/pants in 2018, with Kimberly-Clark Argentina Holdings and Procter & Gamble Interamericas leading with high value shares. Local parents seek the best-quality products, but at affordable prices.

Kimberly-Clark and Procter & Gamble characterise the category

Kimberly-Clark Argentina Holdings led nappies/diapers/pants with a strong value share in 2018. This is thanks to its wide product portfolio and the tradition of its Huggies brand in the country.

Share growth for value-added nappies/diapers/pants

La Papelera del Plata ranked third in nappies/diapers/pants in 2018, positioned in the economy and mid-priced segments with its BabySec brand, with Ultraprotected BabySec and BabySec Premium extensions. La Papelera del Plata gained ground over premium offerings with these brands, whilst Estrella (Algodonera Avellaneda) also improved its share with value-added products, supported by huge investments in advertising and promotion in 2018.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Argentina?
  • What are the major brands in Argentina?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Argentina - Category analysis

HEADLINES

PROSPECTS

Third consecutive year of volume decline in 2018
Value-added nappies/diapers/pants gain ground
Upbeat growth for internet retailing

COMPETITIVE LANDSCAPE

Category characterised by high concentration
Kimberly-Clark and Procter & Gamble characterise the category
Share growth for value-added nappies/diapers/pants

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Complex economic scenario characterises the market in 2018
Tissue and hygiene volume consumption declines
Consolidation amongst five major companies
Notable increase in private label driven by economic instability
Mild economic rebound expected from 2019

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources