The well-established trend of falling birth rates in Argentina is expected to persist over the forecast period, and could become more pronounced in the short-to-medium term due to the unprecedented economic and societal disruption caused by COVID-19. As a result, volume sales of nappies/diapers look set to continue declining, with the junior, standard and new born categories all projected to post consistently negative results in this respect.
Similar to sanitary protection, products positioned as being more comfortable and gentler on the skin are expected to gain ground in nappies/diapers/pants over the forecast period. Indeed, interest in such properties should be even stronger in this category due to the fact that parents invariably prioritise the health and wellbeing of their children.
While the lion’s share of total value sales will remain concentrated in hypermarkets, supermarkets, health and beauty specialist retailers and small local grocers, e-commerce should continue to gain importance as a distribution channel for nappies/diapers/pants in Argentina over the forecast period. Many local consumers have become more comfortable with online shopping since the start of the pandemic, and now have a greater appreciation for the convenience, extensive range of choices and potential for more competitive price deals this method affords.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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