With the birth rate continuing to decline in Colombia, a situation only likely to be reinforced by the difficult economic conditions prevailing in the country, growth in nappies/diapers/pants is increasingly reliant in value-adding innovation and pricing. However, urban centres with higher incomes are the ones that are showing the greatest fall in birth rates, which poses a considerable challenge for manufacturers looking to compensate for lost volumes with value-added new product developments.
The eco-friendly product trend is still a minor influence on consumer purchasing habits in the Colombian market. Eco-friendly products remain a niche segment in the market, as the convenience and performance of disposable nappies/diapers are still the key factors in purchasing decisions.
During the COVID-19 pandemic and ensuing lockdowns, e-commerce sales of baby diapers grew significantly. Despite the lifting of pandemic-related restrictions in 2022, nappies/diapers/pants sales via e-commerce continued to grow.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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