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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Colombia

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation used to stand out in crowded mid-tier segment

Premium nappies/diapers/pants brands like Huggies, Winny and Pequeñin are doubling down on premiumisation to differentiate themselves from the crowded mid-tier segment that includes a growing group of private label products. Premium diapers did not take off during the review period because there were no major perceived differences and benefits compared to mid-range products, which were heavily promoted during economic deceleration in a price/rebates war that eroded the category’s value.

Private label sees little traction

During the review period, private label products from major manufacturers did not gain much traction. Even though consumers were seeking value for money and discounters were offering new brands, private label growth remained marginal in 2017, possibly due to the strong attachment parents feel towards traditional brands that provide confidence and support.

Disposable pants struggle against local customs

Disposable pants continues to struggle against local potty training customs/culture. Parents prefer to stop buying diapers as soon as possible as prices grow proportionally to the size of diaper.

COMPETITIVE LANDSCAPE

Pampers gains important share in 2017

Pampers, one of the most expensive brands, performed well in 2017. Starting from a low base, Pampers is considered a “true premium” brand as other major players offer the whole spectrum of product prices under the same umbrella.

Drypers Andina sees a big share increase during 2017

Drypers Andina’s BabySec gained significant value share during 2017 by offering its value-for-money Ultraprotect line in different sizes and by using a clean, simple image for its diapers, unlike other brands that offer several possibilities under an umbrella brand. With a permanent “promopack” promotion (free product) and extended availability in major retailers, the company is leveraging the weakened economy to sell a very competitive product.

Domination of three major brands is hard to change.

Despite the growth of small brands like BabySec and Pampers, Winny, Huggies and Pequeñin will continue to dominate. Those brands have been able to position themselves in consumers’ minds due to their quality, promotion and wide availability.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Colombia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Colombia?
What are the major brands in Colombia?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Colombia - Category analysis

HEADLINES

PROSPECTS

Premiumisation used to stand out in crowded mid-tier segment

Private label sees little traction

Disposable pants struggle against local customs

COMPETITIVE LANDSCAPE

Pampers gains important share in 2017

Drypers Andina sees a big share increase during 2017

Domination of three major brands is hard to change.

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

Private label booming in 2017

Comfort, key driver in new developments

Productos Familia leads tissue and hygiene

Changing retailing landscape influences tissue and hygiene in 2017

Tissue and hygiene to see gradual recovery

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Colombia

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Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation used to stand out in crowded mid-tier segment

Private label sees little traction

Disposable pants struggle against local customs

COMPETITIVE LANDSCAPE

Pampers gains important share in 2017

Drypers Andina sees a big share increase during 2017

Domination of three major brands is hard to change.

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Colombia - Category analysis

HEADLINES

PROSPECTS

Premiumisation used to stand out in crowded mid-tier segment

Private label sees little traction

Disposable pants struggle against local customs

COMPETITIVE LANDSCAPE

Pampers gains important share in 2017

Drypers Andina sees a big share increase during 2017

Domination of three major brands is hard to change.

CATEGORY DATA

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

Private label booming in 2017

Comfort, key driver in new developments

Productos Familia leads tissue and hygiene

Changing retailing landscape influences tissue and hygiene in 2017

Tissue and hygiene to see gradual recovery

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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