Executive Summary

Apr 2019
PROSPECTS
Potential growth opportunity due to unsatisfied demand

According to estimates from the National Institute of Statistics (INE), in 2018 the number of 0-4-year-olds in Bolivia stood at 1.2 million, equating to 11% of the overall population, with a national growth rate of 1.

Devaluation of the Argentinian peso increases the impact of smuggling

Bolivia has close to 7,000km of borders, with Brazil to the north, Argentina to the southeast, Paraguay to the east, Chile to the south and Peru to the west. Such extensive borders, along with limited resources, make it difficult for the authorities to control contraband.

COMPETITIVE LANDSCAPE
Kimberly Bolivia continues to dominate sales

Kimberly Bolivia, with its Huggies brand, continued to dominate nappies/diapers/pants in Bolivia in 2018, accounting for around three quarters of overall value sales. One of the main factors behind the company’s success is that it offers a wide range of products across tissue and hygiene, meaning then when negotiating with retailers it is able to offer an entire portfolio instead of single products.

Kimberly Bolivia’s competitors focus on specific distribution channels

The lower share of other manufacturers can be attributed to the fact that they are unable to reach the same number of sales points as Kimberly Bolivia due to distribution infrastructure constraints and limits on import volumes. Another problem for these importers is that several of them do not offer complementary products such as baby wipes, which can help build brand loyalty.

Leading players facing increasing competition from Chinese imports

Given the unmet demand for nappies/diapers/pants in Bolivia, especially in the economy segment, in recent years the number of Chinese imports has increased considerably. Chinese brands which are becoming more important include Baby Ñoño, Baby King, Bebe Plus and Mr Bebe, among several others.

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Nappies/Diapers/Pants in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Bolivia?
  • What are the major brands in Bolivia?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Bolivia - Category analysis

HEADLINES

PROSPECTS

Potential growth opportunity due to unsatisfied demand
Devaluation of the Argentinian peso increases the impact of smuggling

COMPETITIVE LANDSCAPE

Kimberly Bolivia continues to dominate sales
Kimberly Bolivia’s competitors focus on specific distribution channels
Leading players facing increasing competition from Chinese imports

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment
Demographic changes lead to new consumption habits
Kimberly Bolivia remains the clear leader
Struggle between modernity and cultural traditions reflected in purchasing trends
Economic stability versus political stability

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources