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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Finland

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling does not impact overall sales, however, consumers migrate to e-commerce

In 2020, sales of nappies/diapers/pants recorded a value declined of 3%, aligning with the results recorded in 2019. The initial onset of COVID-19 created panic buying in Q1 of 2020, as fears over quarantining and self-isolation led to the stockpiling of hygiene goods, including nappies/diapers/pants.

Declining volume sales lead players to focus on premium features to boost value sales

Even though the birth rate grew slightly in Finland in 2020, the volume sales of Nappies/diapers weakened as a whole. As such, players focused on upgrading their portfolios with products offering a better fit, more comfort, higher levels of absorbency and safety, as well as thinner versions to stay ahead of competitors.

Multinationals lose share to domestic and private label players

In a highly competitive field led by strong international brands, Libero (Essity) and Pampers (Procter & Gamble) continued to lead in 2020, but both lost share while third-placed domestic brand Muumi Baby improved its position.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Finland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Finland?
What are the major brands in Finland?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Finland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling does not impact overall sales, however, consumers migrate to e-commerce

Declining volume sales lead players to focus on premium features to boost value sales

Multinationals lose share to domestic and private label players

RECOVERY AND OPPORTUNITIES

Price-sensitivity continues to boost sales for private label lines

Major players focus on social media strategies and giveaways to boost brand loyalty

Demand for convenience and added value will boost sales of disposable pants

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling does not impact overall sales, however, consumers migrate to e-commerce

Declining volume sales lead players to focus on premium features to boost value sales

Multinationals lose share to domestic and private label players

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Finland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling does not impact overall sales, however, consumers migrate to e-commerce

Declining volume sales lead players to focus on premium features to boost value sales

Multinationals lose share to domestic and private label players

RECOVERY AND OPPORTUNITIES

Price-sensitivity continues to boost sales for private label lines

Major players focus on social media strategies and giveaways to boost brand loyalty

Demand for convenience and added value will boost sales of disposable pants

CATEGORY DATA

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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