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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Finland

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Maturity and poor birth rate are obstacles to overcome

While volume sales remained stagnant in nappies/diapers/pants in 2017, value sales continued to grow as consumers were willing to spend more on better quality and opt for softer and safer materials and improved absorption. However, although children are wearing nappies until an older age than before, growth continues to be hindered by the declining birth rate.

Shift towards pants offers growth possibilities

Disposable pants was the fastest growing area in 2017 and has the best growth potential for the forecast period. Finnish parents are increasingly switching from nappies/diapers to pants due to their convenience, especially during potty training, as toddlers are able to pull them on and off themselves.

Appeasing concerns

Finnish parents tend to show concern for safety and are expected to be willing to pay extra to keep the skin of their babies healthy. In fact, the domestic Muumi brand stressed its safety by sporting the logo of the Finnish Allergy and Asthma association and emphasising the fact that its nappies and pants are free from added chemicals and bleach.

COMPETITIVE LANDSCAPE

Share gains through strategic moves

Essity dominated sales in 2017 due to the popularity of its Libero brand. Nonetheless, the company faced competition from more competitively priced private label ranges.

New product development gives needed boost

Manufacturers continue to launch new improved products in order to drive sales. For example, Pampers Premium Protection New Baby introduced three new sizes to offer an improved custom-made fit.

Heavy competition demands successful marketing efforts

Marketing remains highly important in this area as competition is fierce. In response to the growing popularity of private label, manufacturers need to increase consumer loyalty.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Finland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Finland?
What are the major brands in Finland?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Finland - Category analysis

HEADLINES

PROSPECTS

Maturity and poor birth rate are obstacles to overcome

Shift towards pants offers growth possibilities

Appeasing concerns

COMPETITIVE LANDSCAPE

Share gains through strategic moves

New product development gives needed boost

Heavy competition demands successful marketing efforts

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Maturity and poor birth rate are obstacles to overcome

Shift towards pants offers growth possibilities

Appeasing concerns

COMPETITIVE LANDSCAPE

Share gains through strategic moves

New product development gives needed boost

Heavy competition demands successful marketing efforts

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Finland - Category analysis

HEADLINES

PROSPECTS

Maturity and poor birth rate are obstacles to overcome

Shift towards pants offers growth possibilities

Appeasing concerns

COMPETITIVE LANDSCAPE

Share gains through strategic moves

New product development gives needed boost

Heavy competition demands successful marketing efforts

CATEGORY DATA

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

MARKET INDICATORS

MARKET DATA

SOURCES

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