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Learn moreMar 2021
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In 2020, sales of nappies/diapers/pants recorded a value declined of 3%, aligning with the results recorded in 2019. The initial onset of COVID-19 created panic buying in Q1 of 2020, as fears over quarantining and self-isolation led to the stockpiling of hygiene goods, including nappies/diapers/pants.
Even though the birth rate grew slightly in Finland in 2020, the volume sales of Nappies/diapers weakened as a whole. As such, players focused on upgrading their portfolios with products offering a better fit, more comfort, higher levels of absorbency and safety, as well as thinner versions to stay ahead of competitors.
In a highly competitive field led by strong international brands, Libero (Essity) and Pampers (Procter & Gamble) continued to lead in 2020, but both lost share while third-placed domestic brand Muumi Baby improved its position.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Finland market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.