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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Austria

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth is set to continue

Nappies/diapers/pants is a mature category in Austria, but a positive birth rate and the growing population of children under 36 months is expected to ensure increasing sales in the forecast period. This age group saw a rising growth rate during the review period, and this is set to continue in the forecast period.

Increasing interest in reusable alternatives

Most consumers enjoy the functionality and comfort offered by disposable nappies/diapers/pants, but interest in more sustainable alternatives, such as cloth nappies/diapers, increased in 2017. In addition to protecting the environment, such products also save money.

Changes in consumption habits

The increasing average age of children wearing nappies/diapers/pants is leading to a growing number of units being consumed per child. This is also expected to help disposable pants continue to see the best growth in the forecast period.

COMPETITIVE LANDSCAPE

Procter & Gamble continues to dominate

Procter & Gamble Austria continued to dominate nappies/diapers/pants in Austria in 2017 with its Pampers brand. The company offers a wide variety of brand extensions and pack sizes, which also offer price diversification.

Pampers synonymous with nappies/diapers

Despite pressure from private label, price growth was more significant in nappies/diapers/pants in the review period than in other tissue and hygiene categories. As the only relevant quality brand, Pampers has huge market power, and regular price increases are justified with continuing innovation in terms of fit, skin-friendliness and absorbency.

Green brands do not seem to appeal

Leading green brands marketed as particularly eco-friendly in nappies/diapers/pants, such as Muumi (Delipap) and Naty by Nature Babycare (Naty) are mainly available in Austria through internet retailing. A notable exception is Babylove Öko-Windeln, a brand extension of dm-Drogerie Markt’s private label.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Austria?
What are the major brands in Austria?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Austria - Category analysis

HEADLINES

PROSPECTS

Growth is set to continue

Increasing interest in reusable alternatives

Changes in consumption habits

COMPETITIVE LANDSCAPE

Procter & Gamble continues to dominate

Pampers synonymous with nappies/diapers

Green brands do not seem to appeal

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

A good year for tissue and hygiene, despite maturity

Private label plays a strong role, as price is a major selling point

Essity leads tissue and hygiene with a broad portfolio of popular brands

Grocery retailers remains the leading distribution channel

Growing demand will not necessarily translate into equivalent value growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth is set to continue

Increasing interest in reusable alternatives

Changes in consumption habits

COMPETITIVE LANDSCAPE

Procter & Gamble continues to dominate

Pampers synonymous with nappies/diapers

Green brands do not seem to appeal

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Austria - Category analysis

HEADLINES

PROSPECTS

Growth is set to continue

Increasing interest in reusable alternatives

Changes in consumption habits

COMPETITIVE LANDSCAPE

Procter & Gamble continues to dominate

Pampers synonymous with nappies/diapers

Green brands do not seem to appeal

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

A good year for tissue and hygiene, despite maturity

Private label plays a strong role, as price is a major selling point

Essity leads tissue and hygiene with a broad portfolio of popular brands

Grocery retailers remains the leading distribution channel

Growing demand will not necessarily translate into equivalent value growth

MARKET INDICATORS

MARKET DATA

SOURCES

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