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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in the United Kingdom

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nappies/diapers/pants set to decline

Nappies/diapers/pants recorded negative retail value growth in 2017, given the falling birth rate in the country. Furthermore, strong price competition was evident in 2017.

Disposable pants to generate the strongest growth

Disposable pants is set to record the strongest growth over the forecast period, both in retail volume and value terms (at constant 2017 prices). While the falling birth rate is set to particularly affect sales of new born nappies/diapers, manufacturers are likely to focus on disposable pants to limit the decline in value sales.

Internet retailing and discounters set to gain importance

Although hypermarkets and supermarkets remain the leading distribution channels for nappies/diapers/pants, they are not expected to register strong growth over the forecast period. Two other distribution channels, internet retailing and discounters, are however likely to become more prevalent.

COMPETITIVE LANDSCAPE

Procter & Gamble’s share declines

Procter & Gamble UK with its Pampers brand remained the leading player in both retail volume and value sales in 2017, although its value share declined over the course of the year. The company’s performance was negatively affected by the strong price competition witnessed in 2017.

Private label records retail value growth

The value share of private label increased in 2017 due to its ability to provide high-quality nappies/diapers/pants at the best possible value. Sales were also supported by efforts to engage with customers through consistent advertising campaigns.

Organic brands gain momentum

Although remaining quite small in comparison to brands such as Pampers or Tesco’s own label, nappies/diapers/pants positioned on health and naturalness grew in importance in 2017. Naty is unquestionably the most widely available green brand in mass retail channels in the UK.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in United Kingdom?
What are the major brands in United Kingdom?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Nappies/diapers/pants set to decline

Disposable pants to generate the strongest growth

Internet retailing and discounters set to gain importance

COMPETITIVE LANDSCAPE

Procter & Gamble’s share declines

Private label records retail value growth

Organic brands gain momentum

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene registers positive retail value growth in 2017

Rising raw material demand drives up unit prices

Procter & Gamble remains the leader in tissue and hygiene, although its lead over second-placed Kimberly-Clark diminishes

Discounters gain significant retail value share during the year

Retail tissue and hygiene set to perform negatively over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in the United Kingdom

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Executive Summary

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PROSPECTS

Nappies/diapers/pants set to decline

Disposable pants to generate the strongest growth

Internet retailing and discounters set to gain importance

COMPETITIVE LANDSCAPE

Procter & Gamble’s share declines

Private label records retail value growth

Organic brands gain momentum

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Nappies/diapers/pants set to decline

Disposable pants to generate the strongest growth

Internet retailing and discounters set to gain importance

COMPETITIVE LANDSCAPE

Procter & Gamble’s share declines

Private label records retail value growth

Organic brands gain momentum

CATEGORY DATA

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene registers positive retail value growth in 2017

Rising raw material demand drives up unit prices

Procter & Gamble remains the leader in tissue and hygiene, although its lead over second-placed Kimberly-Clark diminishes

Discounters gain significant retail value share during the year

Retail tissue and hygiene set to perform negatively over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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