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Current value sales of nappies/diapers/pants continued to fall in the UK in 2019, despite seeing volume growth. This was due to falling prices.
Disposable pants was the only category to see current value growth within nappies/diapers/pants in 2019, and is expected to continue to see a strong performance. As parents lead faster-paced lives, many are forced to delay potty training their children, which therefore requires them to stay in nappies/diapers/pants for longer.
Procter & Gamble maintained its lead in nappies/diapers/pants in value terms in 2019. It benefits from the high recognisability of its Pampers brand.
Nappies/diapers/pants is expected to see 2% growth in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is a strong improvement on the 2% decline forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Although sales of nappies/diapers/pants are expected to rise across all categories in 2020, due to the impact of COVID-19, consumers are expected to remain loyal to the product types they normally purchase, with little change in the format used due to the virus. Disposable pants is expected to continue to see by far the strongest performance, as consumers look for convenience and aim to help their children with potty training.
COVID-19 is expected to boost growth during 2020, but this effect is expected to be short-lived, as consumers return to more normal purchasing patterns from 2021. From this year, new born and standard nappies/diapers/pants are expected to return to current value decline, and will be the only two categories expected to register current value declines.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in United Kingdom market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.