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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Ecuador

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 fallout motivates many parents to toilet train toddlers earlier

Nappies/diapers/pants was among the areas of the Ecuadorian tissue and hygiene market worst affected by COVID-19 in 2020, with overall volume and current value sales declining sharply. Despite the fact that these products are typically considered necessities by parents of infants and toddlers, many were forced to cut spending on nappies/diapers or disposable pants as household incomes fell due to the negative economic impact of the pandemic.

Manufacturers introduce smaller and cheaper packs as purchasing power declines

As the economic fallout of COVID-19 eroded purchasing power, 2020 saw many Ecuadorians become more inclined to shop for essentials on a day-to-day or as-needed basis rather than make weekly or fortnightly grocery shopping trips. Such behaviour was especially visible among lower-income consumers, who were more likely to suffer financial hardship as a result of the pandemic.

Independent chemists/pharmacies make distribution gains

Independent chemists/pharmacies gained ground at the expense of their chained counterparts in terms of nappies/diapers/pants distribution in 2020. Restrictions on movement and fear of contracting COVID-19 meant many Ecuadorians were inclined to purchase essentials from retailers located closer to their homes during the year.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Ecuador?
What are the major brands in Ecuador?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Ecuador - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fallout motivates many parents to toilet train toddlers earlier

Manufacturers introduce smaller and cheaper packs as purchasing power declines

Independent chemists/pharmacies make distribution gains

RECOVERY AND OPPORTUNITIES

Reduced purchasing power and falling birth rates will temper recovery

Disposable pants set to be the most dynamic category

Sustainability concerns will continue to drive demand for reusable cloth nappies

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 fallout motivates many parents to toilet train toddlers earlier

Manufacturers introduce smaller and cheaper packs as purchasing power declines

Independent chemists/pharmacies make distribution gains

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Ecuador - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fallout motivates many parents to toilet train toddlers earlier

Manufacturers introduce smaller and cheaper packs as purchasing power declines

Independent chemists/pharmacies make distribution gains

RECOVERY AND OPPORTUNITIES

Reduced purchasing power and falling birth rates will temper recovery

Disposable pants set to be the most dynamic category

Sustainability concerns will continue to drive demand for reusable cloth nappies

CATEGORY DATA

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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