The sharp drop in birth rates during the pandemic dampened demand for diapers in 2021 and 2022, especially for new-born nappies. Birth rates have been slowly declining in Ecuador and the pandemic only accelerated the shift.
The category will maintain its heavy investment in advertising with almost all the players - Huggies, Panolini, Babysec and Nappis - leveraging mass media to promote their brands. Constant innovation in terms of absorption and closure systems will be used to capture consumer interest.
Consumers will remain much more cautious when selecting products in the coming years. The relationship between product performance and quality will guide most consumer decision-making.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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