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Learn moreJun 2020
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Nappies/diapers/pants value was negatively affected by consumers trading down to more affordable options in 2019. Consumers of mainstream brands are remaining loyal to their familiar brands but choosing the lowest priced products in the offer.
Mid- and low-priced products still did not offer gender segmentation as a key selling point in nappies/diaper/pants at the end of the review period. In Ecuador, only one premium product, from the leading brand, Huggies, offered this kind of product.
Kimberly-Clark Ecuador retained the lead in nappies/diapers/pants in 2019. The company’s Huggies brand enjoys a strong positioning and a reputation for a high level of quality amongst Ecuadorian consumers.
As in sanitary protection, the nappies/diapers/pants category is set to see the forecast growth rate for 2020 remain unchanged in 2019 constant value terms despite taking into account the impact of COVID-19. Sales of nappies/diapers/pants is expected to see sales fall by 1% in 2019 constant value terms in 2020 overall, the same figure as in the 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Nappies/diapers/pants is not expected to see COVID-19 have a significant impact on any category in Ecuador, though the pandemic’s exacerbation of the country’s economic situation may reinforce the trend towards trading down.
While nappies/diapers/pants has achieved essential status amongst its established core consumer base in Ecuador, the market provides significant room for developing per capita consumption, even as birth rates continue to fall. Low levels of consumer purchasing power and limited availability in rural areas have been amongst the factors impeding the deeper penetration of nappies/diapers/pants in the market.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Ecuador market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.