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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Ecuador

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers trading down to least expensive offers

In volume terms, nappies/diapers/pants consumption still has opportunities to increase in Ecuador if per capita is compared to more developed regions like North America or Western Europe. The factors that may be negatively affecting penetration include poverty, limited availability in rural areas and frequency habits.

Consumers increasingly demand pants that are flexible and easier to use

Pant formats on offer are increasingly widening, especially amongst premium products. Brands like Huggies from Kimberly-Clark Ecuador and Pequeñin from Productos Familia Sancela are offering pant formats in different sizes, reinforcing communication towards more flexibility for the baby and giving parents an easier way to put on the diaper.

Day-by-day purchase habit makes traditional trade the leading channel

Traditional trade is the main distribution channel for nappies/diapers/pants, and small independent retailers are the most important because are in nearly every city and small town in the country. In this channel, low-priced products are the most relevant.

COMPETITIVE LANDSCAPE

Kimberly-Clark Ecuador leads the category

Kimberly-Clark Ecuador holds the leading value share within nappies/diapers/pants. The company, with the Huggies brand, enjoys strong positioning and high levels of acceptance as a high-quality brand amongst Ecuadorian consumers.

Procter & Gamble launches Pampers in 2017

In June 2016, Procter & Gamble launched Pampers in Ecuador. It accompanied the launch with an aggressive introductory price and discounts to consumers and retailers in order to gain shelf space.

Innovation focuses on softness, absorption and quality at an affordable price

Nappies/diapers are divided into four different quality levels. Even though consumers’ perception of quality is relative, the main characteristics of differentiation in nappies/diapers are absorption capacity, softness and flexibility, and the resistance of elastic bands.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Ecuador?
What are the major brands in Ecuador?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Ecuador - Category analysis

HEADLINES

PROSPECTS

Consumers trading down to least expensive offers

Consumers increasingly demand pants that are flexible and easier to use

Day-by-day purchase habit makes traditional trade the leading channel

COMPETITIVE LANDSCAPE

Kimberly-Clark Ecuador leads the category

Procter & Gamble launches Pampers in 2017

Innovation focuses on softness, absorption and quality at an affordable price

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene maintains slow growth pace in 2017

Retail market value and brand loyalty strongly impacted by discounts and promotions

Non-mature categories drive value growth

Supermarkets and independent small grocers are the main tissue and hygiene distribution channels

Conservative growth expected due to uncertain economic and political scenario

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Ecuador

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Executive Summary

New Report Guarantee

PROSPECTS

Consumers trading down to least expensive offers

Consumers increasingly demand pants that are flexible and easier to use

Day-by-day purchase habit makes traditional trade the leading channel

COMPETITIVE LANDSCAPE

Kimberly-Clark Ecuador leads the category

Procter & Gamble launches Pampers in 2017

Innovation focuses on softness, absorption and quality at an affordable price

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Ecuador - Category analysis

HEADLINES

PROSPECTS

Consumers trading down to least expensive offers

Consumers increasingly demand pants that are flexible and easier to use

Day-by-day purchase habit makes traditional trade the leading channel

COMPETITIVE LANDSCAPE

Kimberly-Clark Ecuador leads the category

Procter & Gamble launches Pampers in 2017

Innovation focuses on softness, absorption and quality at an affordable price

CATEGORY DATA

Tissue and Hygiene in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene maintains slow growth pace in 2017

Retail market value and brand loyalty strongly impacted by discounts and promotions

Non-mature categories drive value growth

Supermarkets and independent small grocers are the main tissue and hygiene distribution channels

Conservative growth expected due to uncertain economic and political scenario

MARKET INDICATORS

MARKET DATA

SOURCES

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