Nappies/Diapers/Pants in Hong Kong, China

PRE-COVID-19 PERFORMANCE

Rising consumer cautiousness about chemical and material composition

A Consumer Council report in 2019 found that test samples of several nappies/diapers/pants products could contain oestrogen mimics, which could have an impact on babies’ internal secretion and body development. This further heightened Hong Kong consumers’ already high awareness levels of the chemical and material composition of these baby products.

Better balance between softness and being leakage-proof

Comfort and leakage-proof are perceived as two of the most crucial attributes in baby nappies/diapers/pants. However, sometimes the two features may counteract each other when the product or its tapes too tightly adhere to babies’ skin.

Kao steps up its internet retailing presence, as Kimberly-Clark looks to enhance customer loyalty

International brands Pampers, Huggies and Merries continued to dominate sales of nappies/diapers/pants in Hong Kong in 2019. With the lower birth rate and higher disposable incomes, more and more parents in Hong Kong are seeking premium brands in order to provide their children with the greatest comfort and protection.

2020 AND BEYOND

COVID-19 impact

Sales of nappies/diapers/pants are expected to grow by just under 1% in 2020 at constant 2019 prices. This is in line with a similar growth figure of less than 1% at constant 2019 prices forecast in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within nappies/diapers/pants

COVID-19 is not having any marked impact on the individual categories in nappies/diapers/pants in Hong Kong in 2020.

Recovery and opportunities

The latest forecasts for the performance of nappies/diapers/pants over 2019-2024 are expected to be in line with the figures in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19) at constant 2019 prices. COVID-19 has not had any major impact on sales of nappies/diapers/pants as parents are expected to continue to buy them.

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