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Learn moreMar 2021
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COVID-19 social distancing and home seclusion constrained the capacity for some promotional activities by players in 2020. For example, sponsorship for crawling competitions was affected, as were various activities in mother and baby clubs.
Hong Kong’s birth rate dropped in both 2019 and 2020, and the forecast period CAGR predicts a similar story. This is because of stronger individualism among millennial and Generation Z consumers in Hong Kong, with these people being less willing to sacrifice career and indulgence for children rearing.
International brands Pampers, Huggies and Merries continued to collectively dominate sales of nappies/diapers/pants in Hong Kong in 2020. With the lower birth rate, more and more parents in Hong Kong are seeking premium brands in order to provide their children with the greatest comfort and protection.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Hong Kong, China market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.