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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Hong Kong, China

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low birth rate is double-edged sword for nappies/diapers/pants

According to projections from the Hong Kong Census and Statistics Department, Hong Kong’s birth rate is expected to continually decrease. This would lead to decline in volume sales in nappies/diapers/pants over the forecast period.

Demand from mainland China decreases in nappies/diapers/pants

After the exposure of bad quality of some baby-related products, many consumers from mainland China switched to buying these products from Hong Kong, which boosted sales of nappies/diapers/pants to some extent. However, with the rapid development of the internet and presence of overseas brands in mainland China, it is convenient for consumers to buy a wide range of high-quality nappies/diapers/pants at affordable prices online.

Disposable pants expected to register strongest value growth within nappies/diapers/ pants

Disposable pants offers higher profit margins because of the higher unit prices attracted by such products, thus, manufacturers will actively push sales of potty pants and pull-up pants for babies aged 13 months and older over the next five years. Families in Hong Kong now have fewer children to look after in general, and many are willing to spend more on disposable pants for the extra comfort and value-added features.

COMPETITIVE LANDSCAPE

International brands dominate nappies/diapers/pants in Hong Kong

International brands such as Pampers, Huggies and Merries dominated sales of nappies/diapers/pants in Hong Kong in 2017. With the lower birth rate and higher disposable incomes, more and more parents in Hong Kong are seeking premium brands in order to give the best to their children.

Japanese brands popular in Hong Kong

Japanese brands have always enjoyed a reliable image among Hong Kong consumers. With rising health awareness and income levels, Hong Kong consumers tend to choose Japanese brands to provide the safest option to their children.

Manufacturers claim their products have high absorbency to gain competitiveness

Hong Kong experiences a humid climate and baby skin is fragile, which often leads to rashes or other related skin issues for babies. Therefore, absorbency and softness are important factors when parents buy nappies/ diapers/pants in Hong Kong.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Hong Kong, China?
What are the major brands in Hong Kong, China?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Low birth rate is double-edged sword for nappies/diapers/pants

Demand from mainland China decreases in nappies/diapers/pants

Disposable pants expected to register strongest value growth within nappies/diapers/ pants

COMPETITIVE LANDSCAPE

International brands dominate nappies/diapers/pants in Hong Kong

Japanese brands popular in Hong Kong

Manufacturers claim their products have high absorbency to gain competitiveness

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records slightly slower current value growth in 2017

Adult incontinence leads growth while nappies/diapers show sluggish increase

International players lead sales in tissue and hygiene

Supermarkets and health and beauty specialists dominate distribution

Low birth rate and ageing population pose challenges to tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low birth rate is double-edged sword for nappies/diapers/pants

Demand from mainland China decreases in nappies/diapers/pants

Disposable pants expected to register strongest value growth within nappies/diapers/ pants

COMPETITIVE LANDSCAPE

International brands dominate nappies/diapers/pants in Hong Kong

Japanese brands popular in Hong Kong

Manufacturers claim their products have high absorbency to gain competitiveness

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Low birth rate is double-edged sword for nappies/diapers/pants

Demand from mainland China decreases in nappies/diapers/pants

Disposable pants expected to register strongest value growth within nappies/diapers/ pants

COMPETITIVE LANDSCAPE

International brands dominate nappies/diapers/pants in Hong Kong

Japanese brands popular in Hong Kong

Manufacturers claim their products have high absorbency to gain competitiveness

CATEGORY DATA

Tissue and Hygiene in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records slightly slower current value growth in 2017

Adult incontinence leads growth while nappies/diapers show sluggish increase

International players lead sales in tissue and hygiene

Supermarkets and health and beauty specialists dominate distribution

Low birth rate and ageing population pose challenges to tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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