Nappies/diapers/pants will face a mixed performance in the forthcoming period. Total retail volume sales will be constrained by the declining birth rate in Latvia.
Disposable pants will show robust volume and value growth over the forecast period, although much of this growth will come in the first half. The benefits of convenience and comfort will continue to pull parents towards disposable pants and away from standard nappies/diapers/pants, as they are easy to put on and take off.
Amid a climate of high inflation and economic uncertainty, shoppers will be looking for promotional deals and discounts when buying diapers. Bulk buying larger pack sizes will also gain prominence with consumers switching to discounters and larger stores to find better deals.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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