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Despite seeing a small increase in value in 2019, nappies/diapers/pants saw a small decline in volume, taking it into negative figures. This is attributable to a declining number of infants and young children aged 0-3 years.
Disposable pants continued to be the fastest growing category in 2019, thanks to the convenience of the product. Leading players also strongly support disposable pants through promotions and advertising, with Pampers and Huggies particularly prominent in this category.
Despite losing value shares in 2019, Procter & Gamble Marketing Latvia Ltd SIA continued to lead nappies/diapers/pants. This is thanks to the Pampers brand having the longest presence in Latvia, compared to its competitors.
Sales of nappies/diapers/pants are now expected to decline by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 2% decline forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
COVID-19 is having little impact on nappies/diapers/pants, due to the essential nature of products in this category. The main drivers are demographic.
The performance of nappies/diapers/pants is not expected to significantly change over the forecast period, as the drivers are primarily demographic and therefore the expected CAGR growth in sanitary protection is closely linked to the size of the consumer group it serves.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Latvia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.