Nappies/diapers/pants will register moderate constant value growth over the forecast period. A slowing birth rate will dampen volume sales somewhat.
Kimberly-Clark’s Huggies brand will continue to be the best seller because it invests more money in advertising budgets than for instance its nearest competitor’s Procter & Gamble’s Pampers. However, if inflation continues to rise at pace, the cheaper brands will benefit, such as Turkish brand Molfix.
Consumers will increasingly demand more sustainable options over the forecast period. Environmental concerns will mainly be addressed through cutting down on plastic packaging and increasing the use of recyclable materials in the production process.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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