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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Kazakhstan

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nappies/diapers/pants still perceived as expensive products

Nappies/diapers/pants in Kazakhstan is dominated by imported brands, and as a result still perceived as an expensive category by most consumers. This limits the category’s penetration in rural areas, where disposable incomes and living standards are lower, and also means that middle-income consumers in urban areas tend to seek out more price-competitive offers when buying nappies/diapers/pants.

Improvements in living standards bolster development of nappies/diapers/pants

Despite being perceived as an expensive category, nappies/diapers/pants recorded a positive performance in volume and current value growth terms in 2017. This reflected the fact that these products are increasingly considered baby care essentials by many parents in Kazakhstan.

Outlook remains positive despite unfavourable demographic trend

Kazakhstan’s population of children aged 0-3 years grew by 1% in 2017, and this also supported the positive performance of nappies/diapers/pants. Over the forecast period, it is expected that the population aged 0-3 years will decline by a total of 6%.

COMPETITIVE LANDSCAPE

International players remain dominant in 2017

Imported brands continued to dominate nappies/diapers/pants in Kazakhstan in 2017. International companies enjoy a strong first mover advantage in this category, hence imported brands are the most recognised and trusted among consumers.

Asian brands strengthen their presence in nappies/diapers/pants

Asian brands continued to strengthen their presence in nappies/diapers/pants in Kazakhstan in 2017. In particular, the number of brands from South Korea continued to rise in line with the increasing popularity of retail outlets specialising in beauty and personal care, tissue and hygiene and home care products from this country.

Companies focus on improving designs and formulas of existing brands

Innovation in nappies/diapers/pants in 2017 mainly consisted of efforts by companies to improve the designs and formulas of their existing brands. For instance, the Libero Up&Go range saw the introduction of new disposable pants that are more comfortable for babies to wear.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Kazakhstan?
What are the major brands in Kazakhstan?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Nappies/diapers/pants still perceived as expensive products

Improvements in living standards bolster development of nappies/diapers/pants

Outlook remains positive despite unfavourable demographic trend

COMPETITIVE LANDSCAPE

International players remain dominant in 2017

Asian brands strengthen their presence in nappies/diapers/pants

Companies focus on improving designs and formulas of existing brands

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions support positive performance of tissue and hygiene

Consumers continue to prefer economy and mid-priced products

Competition between international and domestic manufacturers remains intense

Modern channels gain ground at the expense of traditional grocery retailers

Outlook for tissue and hygiene in Kazakhstan remains positive

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Kazakhstan

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Executive Summary

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PROSPECTS

Nappies/diapers/pants still perceived as expensive products

Improvements in living standards bolster development of nappies/diapers/pants

Outlook remains positive despite unfavourable demographic trend

COMPETITIVE LANDSCAPE

International players remain dominant in 2017

Asian brands strengthen their presence in nappies/diapers/pants

Companies focus on improving designs and formulas of existing brands

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Nappies/diapers/pants still perceived as expensive products

Improvements in living standards bolster development of nappies/diapers/pants

Outlook remains positive despite unfavourable demographic trend

COMPETITIVE LANDSCAPE

International players remain dominant in 2017

Asian brands strengthen their presence in nappies/diapers/pants

Companies focus on improving designs and formulas of existing brands

CATEGORY DATA

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions support positive performance of tissue and hygiene

Consumers continue to prefer economy and mid-priced products

Competition between international and domestic manufacturers remains intense

Modern channels gain ground at the expense of traditional grocery retailers

Outlook for tissue and hygiene in Kazakhstan remains positive

MARKET INDICATORS

MARKET DATA

SOURCES

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