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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in New Zealand

15 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The birth rate places pressure on value growth

Nappies/diapers/pants saw a current value decline in 2017; the performance was comparable to that observed during the review period. Chief amongst the factors influencing the fall in value sales was the declining birth rate, whilst another issue was the increasing propensity for parents to toilet train their children earlier, suggesting that New Zealand has reached near full saturation in nappies/diapers/pants.

Disposable pants sees the strongest performance

Owing to efforts by parents to instigate toilet training earlier, disposable pants continued to see the strongest performance within nappies/diapers/pants in 2017, increasing its share of value sales within the category. However, the declining birth rate continued to have an impact, with current value growth in 2017 down on the CAGR observed during the review period.

The influence of eco trends is expected to grow

One of the more noticeable trends in 2017 was that the two major players – Kimberly-Clark New Zealand and Asaleo Care – both launched new designs of nappies, aimed at providing more support and comfort for babies. This reflects a repositioning of both companies’ strategies, moving away from a volume-based strategy to a more premium-oriented sales strategy – quality over quantity.

COMPETITIVE LANDSCAPE

Huggies remains New Zealand’s leading brand in nappies/diapers/pants

Kimberly-Clark New Zealand continued to lead nappies/diapers/pants in 2017, with its lead attributable solely to the performance of its Huggies brand. With the declining birth rate reducing consumer demand, the company has focused on innovation in the category to drive growth, launching its new Huggies Ultimate Nappies design.

The new Treasures nappy design is unpopular

In mid-2017, Asaleo Care launched a new nappy design for its Treasures brand; however, it quickly proved to be unpopular amongst parents in New Zealand. The company advertised the new Quick-Dry and Comfy Fit nappy as having a more compact and absorbent core, as well as having a better fit.

Manufacturers reduce their focus on larger pack sizes

With the declining birth rate reducing the overall demand for nappies/diapers/pants in New Zealand, manufacturers have continued to find innovative ways of limiting the adverse impact on value sales. Both Kimberly-Clark New Zealand and Asaleo Care have adjusted the pack sizes of their product offerings.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in New Zealand?
What are the major brands in New Zealand?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in New Zealand - Category analysis

HEADLINES

PROSPECTS

The birth rate places pressure on value growth

Disposable pants sees the strongest performance

The influence of eco trends is expected to grow

COMPETITIVE LANDSCAPE

Huggies remains New Zealand’s leading brand in nappies/diapers/pants

The new Treasures nappy design is unpopular

Manufacturers reduce their focus on larger pack sizes

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns exert a greater influence

Changing demographics influence the market

The Asaleo Care/Kimberly-Clark duopoly remains intact

The dominance of supermarkets continues

Moving forward, strong population growth is expected to drive growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in New Zealand

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Executive Summary

New Report Guarantee

PROSPECTS

The birth rate places pressure on value growth

Disposable pants sees the strongest performance

The influence of eco trends is expected to grow

COMPETITIVE LANDSCAPE

Huggies remains New Zealand’s leading brand in nappies/diapers/pants

The new Treasures nappy design is unpopular

Manufacturers reduce their focus on larger pack sizes

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in New Zealand - Category analysis

HEADLINES

PROSPECTS

The birth rate places pressure on value growth

Disposable pants sees the strongest performance

The influence of eco trends is expected to grow

COMPETITIVE LANDSCAPE

Huggies remains New Zealand’s leading brand in nappies/diapers/pants

The new Treasures nappy design is unpopular

Manufacturers reduce their focus on larger pack sizes

CATEGORY DATA

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns exert a greater influence

Changing demographics influence the market

The Asaleo Care/Kimberly-Clark duopoly remains intact

The dominance of supermarkets continues

Moving forward, strong population growth is expected to drive growth

MARKET INDICATORS

MARKET DATA

SOURCES

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