Over the past decade, New Zealand's fertility rate dropped to just 1.61 births per woman.
Interest rates are likely to remain at elevated levels over the forecast period, and while inflation levels are expected to ease, the cost-of-living pressures that influenced the category in 2022 are likely to remain in place over the early stages of the forecast period. The major supermarket retailers have enhanced their private label offerings in recent years, repositioning them at mid-priced points and positioning them as offering quality products at lower prices.
Sustainability and the use of environmentally friendly material is expected to become of increasing importance to New Zealand consumers over the forecast period, with it being of importance to young parents who are more mindful of the impact of their consumption on the environment. Given the disposable nature of nappies/diapers/pants, the environmental footprint of the usage of such products is likely to come into focus, particularly the use of sustainably sourced and environmentally friendly materials in the nappies/diapers/pants themselves, but also the packaging that the products come in, such as through reducing the amount of plastic used.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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