Executive Summary

Mar 2019
PROSPECTS
Premium diapers and pants a key growth driver

The birth rate in Thailand is tending to decline gradually because of changes in society and the higher cost of raising children. Thai consumers are likely to work harder nowadays to try and earn a higher income and they also tend to want to save a sum of money before having a child.

Disposable pants seen as a good fit for young children’s activities

Even though the price of disposable pants is relatively expensive compared to ordinary nappies or diapers, parents of young children are willing to invest in this kind of product, seeing as it fits in with children’s activities without any worries about the product accidentally breaking off. Not only does it perfectly fit the child’s body, but the practical way of using it is another benefit, ie simply just pulling it up.

COMPETITIVE LANDSCAPE
Mamy Poko continues to lead

Mamy Poko from giant manufacturer Unicharm Corp continued to clearly lead nappies/diapers/disposable pants in 2018. Its product enhancements are a significant strength.

Babylove looks to exploit marketing via social media

Number two brand Babylove (DSG International) has been employing an influential media marketing campaign. For example, Babylove used TV superstar Chompoo Araya and her twin children in a cute campaign to convince consumers who adore her twins to try its new products.

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Nappies/Diapers/Pants in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Thailand?
  • What are the major brands in Thailand?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Thailand - Category analysis

HEADLINES

PROSPECTS

Premium diapers and pants a key growth driver
Disposable pants seen as a good fit for young children’s activities

COMPETITIVE LANDSCAPE

Mamy Poko continues to lead
Babylove looks to exploit marketing via social media

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising awareness of hygiene habits among Thai people
Global warming could limit consumption of paper products
Product effectiveness with innovation becomes a unique selling point
Hypermarkets the best location for finding a good deal on tissue and hygiene products
Environmental factors are a key driver for tissue and hygiene sales

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources