Overall demand for nappies/diapers/pants is expected to grow over the forecast period, driven by disposable pants, while retail volume sales of nappies/diapers will further fall in line with an ongoing drop in the country’s birth rate. However, fewer children mean that many local parents will be more willing to spend a higher amount of money on upgrading to premium products, which they perceive as being better in terms of efficacy, reducing potential nappy rash or the use of more natural/organic fibres.
Disposable pants is predicted to contribute all of the value and volume gains made within the overall category over the forecast period, while demand for nappies/diapers is expected to further decline. In addition to being impacted by the declining birth rate in Thailand, nappies/diapers will continue losing ground to disposable pants.
While some local parents are expected to search for affordable options that allow them to easily make repeat purchases if they remain under financial pressure heading into the forecast period, others may be tempted to trade up to more specific features such as reduced odour, durability, leakage prevention and being gentle on the skin, especially if they only have one child to raise. They are also expected to continue searching for innovation and more sustainable options, such as those that use of natural or organic raw materials.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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