South Korea has been seeing a rapid decline in its fertility rate, and this is forecast to continue. The number of births started its downward curve in 2016, and experts expect the rate of decline will only accelerate.
Sustainability is forecast to be of increasing importance to South Korean consumers when choosing nappies/diapers/pants. More companies are therefore launching eco-friendly products, and innovative research will be conducted to investigate sustainable materials for both products and packaging.
Although premiumisation is the current trend in nappies/diapers/pants in South Korea, private label is also gaining some traction, due to the affordable prices of these products. Since retail giants such as E-Mart and Homeplus have launched their own nappies/diapers/pants, they have seen steady growth, while most of the major brands have shown declines in their sales due to the decreasing number of babies.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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