Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Spain

17 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fewer newborn babies in Spain

Nappies/diapers/pants maintained a negative trend throughout the review period. The main cause was the declining number of newborn babies, which despite a slowdown in 2017, is not predicted to change over the forecast period.

Disposable pants’ sales increase

An exception to the negative trend is represented by disposable pants. Over the review period, players strongly focused on this product, contrasting the decline in nappies/diapers and to face the frequent problem of children’s incontinence and bed wetting.

Internet retailing boosts sales

Internet retailing continued to take share from store-based retailers. Over the review period, many online retailers specialised in baby products emerged in Spain, proposing the purchase of large packs of nappies at very competitive prices and representing savings for parents.

COMPETITIVE LANDSCAPE

Private label loses ground

Due to premiumisation, branded nappies/diapers/pants are gaining share from private label. Over the review period, due to the lower disposable incomes that many Spanish households suffered during the economic crisis, private label nappies became a popular option.

Innovation and green trends shape demand

As Spanish families enjoy higher disposable incomes, innovation and safety gain importance over price as the main purchasing criteria for nappies. Procter & Gamble frequently improves its ranges to attract consumers such as its 2017 launch of a new nappy with three ultra-absorbent channels that help distribute moisture evenly.

New possible niche in the next future

In 2017, Kimberly-Clark and Procter & Gamble launched nappies for pre-term babies in North America. By the end of the review period there had still been no announcement about their possible introduction in Spain; nevertheless, according to the World Health Organization, Spain has one of the highest rates of premature babies, reaching 10%, according to the last survey conducted in 2015.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Spain?
What are the major brands in Spain?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Nappies/Diapers/Pants in Spain - Category analysis

HEADLINES

PROSPECTS

Fewer newborn babies in Spain

Disposable pants’ sales increase

Internet retailing boosts sales

COMPETITIVE LANDSCAPE

Private label loses ground

Innovation and green trends shape demand

New possible niche in the next future

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

Social changes drive tissue and hygiene sales

Premium products help value sales

Premium versus private label

Internet retailing reshapes demand

Sustainability will be the main challenge for the future

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fewer newborn babies in Spain

Disposable pants’ sales increase

Internet retailing boosts sales

COMPETITIVE LANDSCAPE

Private label loses ground

Innovation and green trends shape demand

New possible niche in the next future

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Spain - Category analysis

HEADLINES

PROSPECTS

Fewer newborn babies in Spain

Disposable pants’ sales increase

Internet retailing boosts sales

COMPETITIVE LANDSCAPE

Private label loses ground

Innovation and green trends shape demand

New possible niche in the next future

CATEGORY DATA

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

Social changes drive tissue and hygiene sales

Premium products help value sales

Premium versus private label

Internet retailing reshapes demand

Sustainability will be the main challenge for the future

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports