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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Spain

Mar 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Decline is mainly part of a longer-term trend due to the falling birth rate

In 2020, nappies/diapers/pants saw declines in both retail volume and current value terms. However, this was not simply an impact of COVID-19, as this was a trend which had already been seen throughout the review period.

Rising interest in organic and differentiated products among higher-income consumers

However, not all consumers’ incomes were negatively affected by the pandemic, and prices continued to rise, partly due to a move by some higher-income consumers towards more premium products. For eco-friendly consumers who did not want the hassle of reusable nappies/diapers/pants, they valued the offer of organic cotton products, manufactured in factories producing zero emissions by companies with a strong commitment to the environment.

Competitive rankings remain largely unchanged, but some share movements seen

The competitive landscape in nappies/diapers/pants did not see significant changes in terms of company shares in 2020. Procter & Gamble España retained the leading position with a dominant share thanks to the popularity of Dodot, which is by far the most popular brand of nappies/diapers/pants in Spain.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Spain?
What are the major brands in Spain?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline is mainly part of a longer-term trend due to the falling birth rate

Rising interest in organic and differentiated products among higher-income consumers

Competitive rankings remain largely unchanged, but some share movements seen

RECOVERY AND OPPORTUNITIES

Continuation of a declining trend as the birth rate falls

Innovation expected from producers to retain consumers’ interest

Disposable pants set to return to growth as the impact of the pandemic eases

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Spain

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Executive Summary

New Report Guarantee

2020 IMPACT

Decline is mainly part of a longer-term trend due to the falling birth rate

Rising interest in organic and differentiated products among higher-income consumers

Competitive rankings remain largely unchanged, but some share movements seen

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline is mainly part of a longer-term trend due to the falling birth rate

Rising interest in organic and differentiated products among higher-income consumers

Competitive rankings remain largely unchanged, but some share movements seen

RECOVERY AND OPPORTUNITIES

Continuation of a declining trend as the birth rate falls

Innovation expected from producers to retain consumers’ interest

Disposable pants set to return to growth as the impact of the pandemic eases

CATEGORY DATA

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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