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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in South Africa

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers trade down and reduce the frequency of nappy changes

Nappies/diapers and pants registered growth of 4% in 2020, which is a dip compared to 7% growth recorded in 2019. There was an increased demand for nappies/diapers/pants during the first weeks of lockdown in South Africa, with consumers bulk buying and stockpiling these items.

E-commerce rises as consumers appreciate the safer form of retail

While e-commerce is still relatively small in South Africa in the tissue and hygiene industry, the outbreak of COVID-19 in 2020 led to a boost in growth for the channel. Due to the COVID-19 lockdown, many consumers remained in their homes and started buying products online, with the channel appealing as being a safer form of retail, limiting the time spent in public.

Huggies takes the lead as private label increases its share during COVID-19

In 2020, Kimberly Clark increased its position on the landscape, taking the top brand spot from Pampers (Procter & Gamble) with its offering of Huggies. Kimberly Clark has stated that it secured the leading brand spot by understanding its consumer’s needs, putting them first and delivering effectively.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in South Africa?
What are the major brands in South Africa?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers trade down and reduce the frequency of nappy changes

E-commerce rises as consumers appreciate the safer form of retail

Huggies takes the lead as private label increases its share during COVID-19

RECOVERY AND OPPERTUNITIES

E-commerce drives sales, as the slowing birth rate challenges growth

Leading players remain on top, while private label has the potential to grow

Use of reusable cloth nappies rises as informal retailing continues

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers trade down and reduce the frequency of nappy changes

E-commerce rises as consumers appreciate the safer form of retail

Huggies takes the lead as private label increases its share during COVID-19

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers trade down and reduce the frequency of nappy changes

E-commerce rises as consumers appreciate the safer form of retail

Huggies takes the lead as private label increases its share during COVID-19

RECOVERY AND OPPERTUNITIES

E-commerce drives sales, as the slowing birth rate challenges growth

Leading players remain on top, while private label has the potential to grow

Use of reusable cloth nappies rises as informal retailing continues

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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