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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Kenya

14 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

More to be spent on social media awareness and advertising

Mothers in Kenya tend to either trade up and buy Pampers or trade down to Snuggles or Softcare. This leaves Kimberly-Clark Corp's mid-tier Huggies Snug & Dry line without a real identity.

Innovation is intended to make nappies more comfortable and to expand product lines

Huggies in Kenya has been actively marketed on social media with the tag that it has three layers for extra skin protection; Pampers, on the other hand, is marketed as a premium nappy that distributes wetness evenly. The need to explicitly state such tag lines has come from mothers demanding products that are gentle on their babies, but serve their purpose.

Continuing urbanisation and higher incomes favour the category

Despite the fact that there are few mothers still using traditional cloth nappies, most mothers are preferring products that offer convenience. Urbanised females in the workforce are fuelling sales growth among baby care products.

COMPETITIVE LANDSCAPE

Partnerships are made to alleviate diseases that heavily affect children

Producers of nappies/diapers realise that involvement in initiatives that help babies brings great exposure to their brands as well as appeals to mothers who are concerned about the wellbeing of their children. Huggies, for example, has partnered with the non-profit organisation Malaria No More (MNM) for four years to help eliminate malaria and the needless death of children to a preventable disease.

Competitive marketing and pricing strategies prevail

Pampers and Huggies are trying to gain category share by offering attractive packaging. Packaging plays a crucial role in the sale of baby products as information can be printed on it and it can depict or reveal the actual product.

Online retailing will save working mothers time

Huggies, through its Kenyan Facebook page, has marketed its products on Jumia Kenya, even offering discounts. Through this online shopping, the brand is trying to save busy mothers time.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Kenya market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Kenya?
What are the major brands in Kenya?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Kenya - Category analysis

HEADLINES

PROSPECTS

More to be spent on social media awareness and advertising

Innovation is intended to make nappies more comfortable and to expand product lines

Continuing urbanisation and higher incomes favour the category

COMPETITIVE LANDSCAPE

Partnerships are made to alleviate diseases that heavily affect children

Competitive marketing and pricing strategies prevail

Online retailing will save working mothers time

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Kenya - Industry Overview

EXECUTIVE SUMMARY

Kenya undergoes massive infrastructure developments

There is a focus on sustainable production and recycling

Competition drives sales

Supermarkets leads sales

A positive forecast period performance is anticipated

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

More to be spent on social media awareness and advertising

Innovation is intended to make nappies more comfortable and to expand product lines

Continuing urbanisation and higher incomes favour the category

COMPETITIVE LANDSCAPE

Partnerships are made to alleviate diseases that heavily affect children

Competitive marketing and pricing strategies prevail

Online retailing will save working mothers time

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Kenya - Category analysis

HEADLINES

PROSPECTS

More to be spent on social media awareness and advertising

Innovation is intended to make nappies more comfortable and to expand product lines

Continuing urbanisation and higher incomes favour the category

COMPETITIVE LANDSCAPE

Partnerships are made to alleviate diseases that heavily affect children

Competitive marketing and pricing strategies prevail

Online retailing will save working mothers time

CATEGORY DATA

Tissue and Hygiene in Kenya - Industry Overview

EXECUTIVE SUMMARY

Kenya undergoes massive infrastructure developments

There is a focus on sustainable production and recycling

Competition drives sales

Supermarkets leads sales

A positive forecast period performance is anticipated

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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