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In 2019, the increased amount of counterfeit nappies/diapers/pants encouraged parents in Kenya to opt for cloth diapers. Parents who would usually purchase budget nappies/diapers/pants were gradually switching to cloth diapers; aware of times that counterfeit nappies/diapers/pants have been seized.
Some parents in 2019 preference disposable pants, with product aspects such as flexibility appealing to them. Disposable pants offer children a flexible waistband, which ensures a snug fit.
In 2019, local players were increasingly fine-tuning their messages to reach and retain parents’ attention. For example, player Bouncy has an inviting image of a baby crawling on the packaging, implying the products good fit and comfort, as well as highlighting the stretch features of the diapers.
Sales of nappies/diapers/pants are now expected to grow by 7% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This compares to a 6% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
COVID-19 will lead to an increase in growth for nappies/diapers/pants in 2020, compared to the forecast growth pre-COVID-19. This will mainly be due to stockpiling behaviour at the start of the outbreak when areas of the country were also placed in isolation, driving panic buying as consumers didn’t want to run out of stock.
The COVID-19 pandemic will result in a slight increase in growth for nappies/diapers/pants in 2020, compared to the pre-COVID-19 forecast figure. However, by 2021, growth will be back-on-track with the pre-COVID-19 predictions, which highlight steady growth across the forecast period, albeit at a lower level than that of 2019.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Kenya market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.