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Learn moreMar 2021
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In 2020, nappies/diapers/pants saw similar retail volume and current value growth rates to those seen in previous years of the review period, with little overall impact seen from the COVID-19 pandemic. However, Kenyans living in low-income settlements live on an average daily budget of KES100.
Hasbah Kenya (The Procter & Gamble Co) remained the leading player in nappies/diapers/pants in value terms in 2020. However, Chinese imports are eroding the share of this and other local and multinational players in the Kenyan market.
During the harsh economic environment seen in 2020, brands became more aggressive in ensuring they were in consumers’ minds and ahead of the competition. This was done through vigorous advertising, including hiring the services of top influencers to push and endorse their brands on social media.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Kenya market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.