Manufacturers will continue to introduce new products with efficacy, comfort and affordability as their main marketing messages in order to meet consumer demand. Rising demand for organic and natural products will lead to increased product innovation in this area as consumers seek safer products for their children.
Over the forecast period, Kenya’s growing young population and the potential increase in disposable income will promote category volume sales growth. As the economy improves, there will be a growing middle-income group emerging in urban environments, who will seek out the convenience of diapers.
Nappies/diaper/pants products in Kenya are widely distributed both through modern and traditional retail outlets. As modern shopping malls become more widely established in the country, modern retailers will continue to grow further promoting sales of nappies/diapers/pants.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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