Volume sales of nappies/diapers/pants will improve a little but remain very low over the forecast period, with growth driven by increased demand for disposable pants. Consumers will be interested in these products due to their friendly impact on the nature and will have the option to choose from rising number of available items.
Responding to consumer demand, manufacturers are expected to continue to develop products that are more environmentally friendly and without synthetics, and that include plant-based raw materials, premium cotton and cellulose which are farmed responsibly and are kinder to babies’ skin as well as being comfortable. These products should have a positive outlook as eco-awareness is on the rise.
Continued economic uncertainty in the country over the forecast period could have a negative impact on volume sales in nappies/diapers/pants, while more favourably-priced products may increase in popularity and lead to wider range of private label alternatives. The share of private label in this category is high, showing the trust parents place in the quality of these items.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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