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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in the US

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Financial loss impedes nappies/diapers’ consumption, while early potty-training drives disposable pants

In 2020, early stockpiling and extended at-home child care nudged nappies/diapers/pants sales growth higher from the previous year although gains were limited as the grim economic outlook in the US dented consumers’ buying power. The modest growth of nappies/diapers compared to higher growth of pants stemmed from their better functionality and many parents’ shift towards earlier potty training during extended home seclusion.

Marriage of functionality and affordability creates a sweet spot

Consumers’ heightened price sensitivity and continued focus on product functionality presented a new sweet spot, urging companies to rethink their value propositions. Euromonitor’s 2020 Health and Nutrition Survey indicates that leak protection, value for money and low price are top product characteristics favoured by US nappies/diapers/pants shoppers.

E-commerce boom takes purpose-led customer engagement to the next level

The nappies/diapers/pants category witnessed unprecedented growth in e-commerce sales in 2020, increasing this channel’s category share. With e-commerce expansion, customers’ expectation for a more convenient, personalised, authentic and socially conscious retail experience also evolved.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in USA?
What are the major brands in USA?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in the US - Category analysis

KEY DATA FINDING

2020 IMPACT

Financial loss impedes nappies/diapers’ consumption, while early potty-training drives disposable pants

Marriage of functionality and affordability creates a sweet spot

E-commerce boom takes purpose-led customer engagement to the next level

RECOVERY AND OPPORTUNITIES

Childbearing takes on lower priority amid economic and health uncertainty

Sustainability reinforces differentiation when paired with efficacy and value

Direct-to-consumer strategy gains weight in the omnichannel equation

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What’s next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Financial loss impedes nappies/diapers’ consumption, while early potty-training drives disposable pants

Marriage of functionality and affordability creates a sweet spot

E-commerce boom takes purpose-led customer engagement to the next level

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in the US - Category analysis

KEY DATA FINDING

2020 IMPACT

Financial loss impedes nappies/diapers’ consumption, while early potty-training drives disposable pants

Marriage of functionality and affordability creates a sweet spot

E-commerce boom takes purpose-led customer engagement to the next level

RECOVERY AND OPPORTUNITIES

Childbearing takes on lower priority amid economic and health uncertainty

Sustainability reinforces differentiation when paired with efficacy and value

Direct-to-consumer strategy gains weight in the omnichannel equation

CATEGORY DATA

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What’s next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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