Recovery in immigration, improving economic environment and enduring flexible work arrangements that make childcare more convenient and less costly are expected to contribute to a rise in live births in the coming years from the dip in 2020. However, the generally sluggish birth trend, combined with enduring nappy/diaper poverty, will continue to weigh on the category’s growth momentum.
As inflation-induced uncertainty continues to weigh on consumers’ spending power, players are expected to re-evaluate the supply chain for cost-saving and efficiency-improving opportunities to better serve consumers without compromising their margins. On the one hand, many players will further turn to automation and localisation to lower manufacturing and fulfilment costs and to enhance go-to-market efficiency.
Sustainability will remain a key building block of business strategies within nappies/diapers/pants, with waste management a key concern that has seen growing actions and will require further collaborations to achieve larger scale. In fact, players are already investigating potential angles to reduce waste by not only recycling, but also by feeding components derived from used nappies/diapers into new products.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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