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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Germany

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive demographic developments to be cancelled out by changing trends

The population of children between the ages of 0 and 3 increased in 2017, but volume sales of nappies/diapers/pants decreased compared to 2016. This was mainly caused by a decline in demand for standard nappies/diapers in 2017, which, furthermore, only recorded stagnant value sales.

Environmental consciousness supports value growth

As consumers continue to become more aware of and concerned with environmental issues, as well as personal health and wellness topics, their demand for products and their features changes too. While some consumers attempt to reduce the overall number of nappies/diapers used, others search for alternatives that are at least more environment-friendly and gentle to sensitive baby skin.

Hectic lifestyles increase demand for convenient solutions

As many consumers, parents included, lead rather hectic and stressful lifestyles, attempting to balance work and personal lives as much as possible, their demand for more convenient and reliable products continues to increase. This has impacted volume sales of disposable pants positively, while reducing the demand for standard and junior nappies/diapers.

COMPETITIVE LANDSCAPE

Tradition, reliability and high penetration make for a strong lead

Nappies/diapers/pants remains dominated by the renowned, popular and widely trusted products of Procter & Gamble. The company managed to maintain its dominant position in Germany with its high-quality brand, Pampers, in 2017.

Low prices vs value for money – two success factors for the development of nappies/diapers/pants

The ongoing premiumisation and enhancement of competitors’ product portfolios limit Procter & Gamble’s potential for growth, additionally increasing competition. Particularly notable is the strong growth of private label in Germany, in terms of selection and product sophistication.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Germany?
What are the major brands in Germany?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Germany - Category analysis

HEADLINES

PROSPECTS

Positive demographic developments to be cancelled out by changing trends

Environmental consciousness supports value growth

Hectic lifestyles increase demand for convenient solutions

COMPETITIVE LANDSCAPE

Tradition, reliability and high penetration make for a strong lead

Low prices vs value for money – two success factors for the development of nappies/diapers/pants

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene in Germany – a mature environment that still holds potential

Success is in the detail – extra growth through premiumisation

The air continues to thin for leading brand manufacturers as private label shares grow

Tissue and hygiene remains in-store

Demographics and designs expected to lead to further growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive demographic developments to be cancelled out by changing trends

Environmental consciousness supports value growth

Hectic lifestyles increase demand for convenient solutions

COMPETITIVE LANDSCAPE

Tradition, reliability and high penetration make for a strong lead

Low prices vs value for money – two success factors for the development of nappies/diapers/pants

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Germany - Category analysis

HEADLINES

PROSPECTS

Positive demographic developments to be cancelled out by changing trends

Environmental consciousness supports value growth

Hectic lifestyles increase demand for convenient solutions

COMPETITIVE LANDSCAPE

Tradition, reliability and high penetration make for a strong lead

Low prices vs value for money – two success factors for the development of nappies/diapers/pants

CATEGORY DATA

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene in Germany – a mature environment that still holds potential

Success is in the detail – extra growth through premiumisation

The air continues to thin for leading brand manufacturers as private label shares grow

Tissue and hygiene remains in-store

Demographics and designs expected to lead to further growth

MARKET INDICATORS

MARKET DATA

SOURCES

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