Although using sustainable alternatives to disposable nappies/diapers/pants is an aspirational idea for eco-friendly parents in Germany, disposable products should continue experiencing current value growth in the forecast period, given the prioritisation of quality and upcoming economic uncertainty. On the one hand, while innovation has not yet been able to deliver a wide range of alternative eco-friendly and simultaneously effective products in the industry, more affordable, high-quality items are entering the market.
In recent years, parents have been switching from nappies/diapers to pants for their children, for the comfort and convenience they offer to their child. Especially at ages when children are starting to be potty-trained, pants give them the independence to take them up and down themselves, as they would if they were normal pants, and do not risk a leakage problem.
While physical stores benefited from being able to reopen in 2022, e-commerce is expected to continue growing in the forecast period, due to the advantages it offers to purchasers of nappies/diapers/pants. Shopping online enables consumers to have deliveries of the high volume packages to their home, lets them avoid social contact, and often e-commerce retailers offer promotional offers, which are not as common in traditional store-based distribution channels.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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