Despite some efforts by the Portuguese government to support families, including additional benefits to families with children and increasing the number of public nurseries, no significant change in the birth rate is expected in the coming years, therefore volume sales are set to record further decline over the forecast period. Manufacturers will focus on developing the category through value by introducing innovative and more sustainable options, or by continuing to upgrade the use of diapers to pants.
Disposable pants continue to offer the best growth opportunity in the category due to their relative underdeveloped nature when compared with other countries, with manufacturers promoting their convenience and developing the product offer in early stages, including T3 and T4 sizes. Average prices are expected to increase over the forecast period, which could negatively impact the development of more expensive options, forcing additional promotional activity or switching to less expensive brands, which would mainly affect the leader Provet & Gamble.
Despite the environmental impact of the category, reusable products remain niche in Portugal due to the inherent convenience of manufactured products. A resolution from the National Parliament in March 2021 recommended that the government should create incentives for the use of reusable baby diapers and wipes.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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