Despite the presence of several imported brands in Tunisia, they are likely to continue to account for a low retail value share in the forecast period. The domestic offer, especially Lilas and Libero Peaudouce, can be expected to continue to dominate the category in Tunisia.
Companies are following a new strategy in advertising, which is set to continue to develop and grow in the forecast period. This centres on social media platforms like Facebook and Instagram, which are playing an important and expanding role in advertising.
Due to social and lifestyle changes, the birth rate in Tunisia is predicted to slow significantly over the forecast period. This is partly because the number of working women is increasing and living costs are rising, thereby exerting time and financial burdens on consumers.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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