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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Uruguay

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Decrease in birth rate threatens category sales

The birth rate declined over the review period, with families having only two children on average. The declining rate had a noticeable effect on volume sales of nappies/diapers/pants.

Producers launch new products to improve sales

With a decreasing birth rate, producers are trying to offer new products that are more attractive to consumers, which is to prevent a sharp decline in value sales. The main trends over the review period were the increasing quality of products, differentiation between products for girls and boys, and the comeback of cloth nappies.

Differentiation intensifies

With such differentiation, companies were able to increase their unit prices, as these products were seen as superior and consumers were able to absorb the rise in prices. Moreover, nappies/diapers/pants were traditionally the same for boys and girls, while over the review period, many companies launched differentiated products, with the main differences in the presentation and colours of these products, but no difference in quality.

COMPETITIVE LANDSCAPE

Industria Papelera Uruguay Sociedad Anónima (IPUSA) remains the undisputed leader in 2017

IPUSA held a strong lead within nappies/diapers/pants in Uruguay over the whole review period. The company has a wide variety of products, with the BabySec brand boosting sales of the company.

Second-ranked player is far behind

Kimberly-Clark Uruguay ranked second in 2017, but was far below the leading company. Both companies constantly advertise their products through the media, strongly emphasising the increasing quality and comfort of their products, but with no mention of unit prices.

Private label is present among the leading companies

In contrast to other categories within tissue and hygiene products in Uruguay, private label is present among the leading companies in nappies/diaper/pants. Henderson & Cía achieve a ranking of third in value terms in 2017.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Uruguay?
What are the major brands in Uruguay?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Uruguay - Category analysis

HEADLINES

PROSPECTS

Decrease in birth rate threatens category sales

Producers launch new products to improve sales

Differentiation intensifies

COMPETITIVE LANDSCAPE

Industria Papelera Uruguay Sociedad Anónima (IPUSA) remains the undisputed leader in 2017

Second-ranked player is far behind

Private label is present among the leading companies

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Retail tissue continues to be the leading category within tissue and hygiene in Uruguay

Changes in the population structure have a major impact on some categories

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader

Supermarkets is the main channel for buying tissue and hygiene products

Positive value growth expected in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Decrease in birth rate threatens category sales

Producers launch new products to improve sales

Differentiation intensifies

COMPETITIVE LANDSCAPE

Industria Papelera Uruguay Sociedad Anónima (IPUSA) remains the undisputed leader in 2017

Second-ranked player is far behind

Private label is present among the leading companies

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Uruguay - Category analysis

HEADLINES

PROSPECTS

Decrease in birth rate threatens category sales

Producers launch new products to improve sales

Differentiation intensifies

COMPETITIVE LANDSCAPE

Industria Papelera Uruguay Sociedad Anónima (IPUSA) remains the undisputed leader in 2017

Second-ranked player is far behind

Private label is present among the leading companies

CATEGORY DATA

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Retail tissue continues to be the leading category within tissue and hygiene in Uruguay

Changes in the population structure have a major impact on some categories

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader

Supermarkets is the main channel for buying tissue and hygiene products

Positive value growth expected in the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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