Nappies/diapers/pants is expected to see a rebound in retail volume sales as the forecast period progresses. However, growth rates are predicted to be marginal-to-slight, and the category as a whole is not expected to return to the pre-pandemic 2019 retail volume sales level by the end of the forecast period.
With the Mexican economy under pressure, there is expected to be a growing focus on value for money in the short to medium term. The ongoing high price-sensitivity in the country is predicted to prolong the use of price promotions, such as discounts, more content for the same price, and the bundling of nappies/diapers with other products, such as baby wipes.
Having emerged strongly in nappies/diapers/pants during the COVID-19 crisis, e-commerce is set to remain an important channel. E-commerce is likely to gain the preference of more consumers, lured by ordering and purchasing convenience and easy browsing and product and price comparisons, as well as special promotions and deals.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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