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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Mexico

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumption increases faster than population

In Mexico, nappies/diapers/pants is not yet mature with several established players offering brands and some recently added ones targeting different consumer groups. The category grew at a faster rate than the country’s population.

Bigger packages become popular

The commercialisation of diapers changed, especially in supermarkets. These retailers used to sell packages of around 28 or 32 diapers, but now the package has between 68 or 72 pieces.

Private label gains sales share

As the category evolved, some consumer groups still have price as their key focus. This made it possible for cheaper brands and private label to enter the space.

COMPETITIVE LANDSCAPE

An alternative segment rises

Some companies developed diapers for newborns or premature babies, as these cases increased in Mexico in recent years. For example there is a Huggies Supreme diaper line for newborn babies, providing parents an alternative to protect them with a more premium product.

Price discounts are very important

As children grow, the price defines which brand of diapers parents buy. While parents initially want more premium products with natural ingredients to protect their baby, in later stages, consumers decide more according to product quantity and price.

Exclusive benefits through Amazon family

The biggest retailer worldwide arrived in Mexico a few years ago. It is well known that Amazon changed the face of commercialisation, and it was no exception in diapers.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Mexico?
What are the major brands in Mexico?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Mexico - Category analysis

HEADLINES

PROSPECTS

Consumption increases faster than population

Bigger packages become popular

Private label gains sales share

COMPETITIVE LANDSCAPE

An alternative segment rises

Price discounts are very important

Exclusive benefits through Amazon family

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumption increases faster than population

Bigger packages become popular

Private label gains sales share

COMPETITIVE LANDSCAPE

An alternative segment rises

Price discounts are very important

Exclusive benefits through Amazon family

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Mexico - Category analysis

HEADLINES

PROSPECTS

Consumption increases faster than population

Bigger packages become popular

Private label gains sales share

COMPETITIVE LANDSCAPE

An alternative segment rises

Price discounts are very important

Exclusive benefits through Amazon family

CATEGORY DATA

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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