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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Mexico

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Price-sensitivity increases sales for economy offerings during 2020

Nappies/diapers/pants are considered to be essential items by parents, with the outbreak of COVID-19 not impacting substantial current value growth for the year. With a lockdown in place from the end of March, this encouraged some consumers to stockpile goods, including nappies/diapers/pants.

Product developments focus on eco-friendly offerings and low price-points

Major players continued to innovate throughout 2020, offering products that claimed to last longer while giving strong focus to those that contain natural ingredients - trying to differentiate themselves from competitors. In 2020, Huggies launched a new range called Eco Protect, which claimed to “take care of your baby and its world”.

Competition intensifies as e-commerce sales increase during COVID-19

Nappies/diapers/pants is a highly competitive landscape, with the leading players, including Kleen Bebé and Huggies, being forced to invest in advertising and new product development in order to retain their share. With private label having a significant presence, retaining a strong presence in 2020 due to the outbreak of COVID-19, it is important for brands to provide added value to justify their higher pricing, such as launching innovative lines with claims of natural ingredients or increased comfort and protection.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Mexico?
What are the major brands in Mexico?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Price-sensitivity increases sales for economy offerings during 2020

Product developments focus on eco-friendly offerings and low price-points

Competition intensifies as e-commerce sales increase during COVID-19

RECOVERY AND OPPORTUNITIES

Rising birth rates due to COVID-19 leads to strong sales across the forecast period

Players release deals and promotions to boost brand loyalty during a price-sensitive time

Innovations focus on added-value offerings, with interest in sustainability rising

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Price-sensitivity increases sales for economy offerings during 2020

Product developments focus on eco-friendly offerings and low price-points

Competition intensifies as e-commerce sales increase during COVID-19

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Price-sensitivity increases sales for economy offerings during 2020

Product developments focus on eco-friendly offerings and low price-points

Competition intensifies as e-commerce sales increase during COVID-19

RECOVERY AND OPPORTUNITIES

Rising birth rates due to COVID-19 leads to strong sales across the forecast period

Players release deals and promotions to boost brand loyalty during a price-sensitive time

Innovations focus on added-value offerings, with interest in sustainability rising

CATEGORY DATA

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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