Executive Summary

Mar 2019
PROSPECTS
Disposable pants of smaller size contribute to sales

In 2018, disposable pants for smaller babies appeared in the marketplace. Leading brands Pampers (Procter & Gamble Ukraine) and Huggies (Kimberly-Clark Ukraine) launched disposable pants for babies with weight from 6kg.

Descending birth rate affects newborn nappies/diapers

Affected by economic and political instability over the review period, the birth rate in Ukraine is going down, which negatively influences newborn nappies/diapers. On the other hand, ascending economic trends contribute to per capita consumption of newborn nappies/diapers/pants, which resulted in the category’s positive value growth in 2018.

Economic recovery contributes to nappies/diapers/pants

In 2018, the Ukrainian economy demonstrated positive trends. As a result, parents of babies were not concerned about achieving early potty training as much as they were over the review period.

COMPETITIVE LANDSCAPE
Top two brands compete in price

There are two highly competing leading brands within nappies/diapers/pants: Pampers (Procter & Gamble Ukraine) and Huggies (Kimberly-Clark Ukraine). Both brands operate within the premium price segment and are the most well-known ones on the market.

Ontex Ukraine sees the fastest value growth

By launching a budget brand, Joy, in 2017, Ontex Ukraine demonstrated the fastest value growth in 2018. The company successfully used its logistics approach to provide good availability for its new brand.

Ukrainian brand loses value

The only Ukrainian brand operating in nappies/diapers/pants is Pi-Pi by Fabryka Kombi, available within the low-end price segment. In 2018, it was the only brand that demonstrated negative value growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Ukraine?
  • What are the major brands in Ukraine?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Ukraine - Category analysis

HEADLINES

PROSPECTS

Disposable pants of smaller size contribute to sales
Descending birth rate affects newborn nappies/diapers
Economic recovery contributes to nappies/diapers/pants

COMPETITIVE LANDSCAPE

Top two brands compete in price
Ontex Ukraine sees the fastest value growth
Ukrainian brand loses value

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic recovery drives sales
Consumption shifts towards more quality products
Top two international companies cover a third of sales value
Internet retailing sees the fastest value growth
Per capita consumption of tissue and hygiene is set to increase

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources