The forecast period is set to see further declines in volume sales of nappies/diapers/pants in Bulgaria, with the country’s negative birth rate set to continue putting huge pressure on demand by diminishing the size of the core consumer base for these products. It is likely that many of Bulgaria’s young university graduates will continue to head overseas in search of better work and education opportunities elsewhere in Europe, with many young couples also joining the exodus in order to gain employment in Western Europe and in this way save enough money to buy a home will start a business upon their subsequent return to Bulgaria.
Disposable pants is slated for the strongest performance of any category of nappies/diapers/pants over the forecast period and this is largely due to comparatively low levels of maturity in saturation and the relatively low base from which sales in the category are rising. Moreover, the advantages that disposable pants offer to children and parents alike are becoming more evident to a broader range of consumers.
The high inflation that swept across Europe during 2022 had a particularly strong impact on Bulgaria, the country with the lowest average income levels in the EU. Many people in the country were already facing significant pressure on their disposable incomes and with prices having risen steeply in recent months, it has become difficult for consumers to wait until nappies/diapers/pants are offered under attractive price promotions before committing to a purchase, and buying in bulk when presented with the opportunity to save money on these products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!