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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Georgia

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Development of underdeveloped areas to boost sales

In 2017, the development of minor nappies/diapers/pants areas continued. With increasing consumer awareness, demand is also growing within areas like disposable pants and junior nappies/diapers.

Areas emerging for various reasons

The negative stigma regarding use of nappies/diapers/pants for older children is gradually declining among Georgian consumers. In addition, consumers are becoming busier and have less time to potty train their children.

Nappies/diapers/pants remains dependent on currency rate

Nappies/diapers/pants is fully dependent on imports. There is no longer any local production in this area, with prices thus being highly susceptible to the value of the Georgian currency.

COMPETITIVE LANDSCAPE

Ontex continues to lead value sales

Ontex continues to lead sales due to the popularity of its Canbebe brand, which is positioned in the standard, new born and junior nappies/diapers areas. The major driver of Ontex’s success is price.

Sales of different players grow due to number of different factors

In 2017, most players within nappies/diapers/pants continued to see an increase in value sales. However, this was not always due to increased demand.

Stronger competition

The share of other brands remains significant, with competition remaining intense. A lack of stability with regard to unit prices is increasing demand for cheaper brands.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Georgia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Georgia?
What are the major brands in Georgia?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Georgia - Category analysis

HEADLINES

PROSPECTS

Development of underdeveloped areas to boost sales

Areas emerging for various reasons

Nappies/diapers/pants remains dependent on currency rate

COMPETITIVE LANDSCAPE

Ontex continues to lead value sales

Sales of different players grow due to number of different factors

Stronger competition

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

Positive outlook for tissue and hygiene in Georgia

Adaptation to fluctuating currency and higher GDP growth boost volume sales

Procter & Gamble continues to lead

Sales through independent small groceries decline

Positive performance expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Development of underdeveloped areas to boost sales

Areas emerging for various reasons

Nappies/diapers/pants remains dependent on currency rate

COMPETITIVE LANDSCAPE

Ontex continues to lead value sales

Sales of different players grow due to number of different factors

Stronger competition

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Georgia - Category analysis

HEADLINES

PROSPECTS

Development of underdeveloped areas to boost sales

Areas emerging for various reasons

Nappies/diapers/pants remains dependent on currency rate

COMPETITIVE LANDSCAPE

Ontex continues to lead value sales

Sales of different players grow due to number of different factors

Stronger competition

CATEGORY DATA

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

Positive outlook for tissue and hygiene in Georgia

Adaptation to fluctuating currency and higher GDP growth boost volume sales

Procter & Gamble continues to lead

Sales through independent small groceries decline

Positive performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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