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Learn moreMar 2021
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Retail current value growth in nappies/diapers/pants dropped in 2020 compared to the much higher growth rate recorded in 2019. This was primarily a result of the COVID-19 pandemic which brought a lot of financial insecurity to families in Indonesia, and also drove a number of lifestyle changes as consumers in the country spent much more time at home during the health crisis.
For middle-income and upper-income urban consumers in Indonesia, cloth nappies/diapers are not considered comfortable enough for long-term use for their infants, which has, over the review period, driven a widespread shift towards disposable products in this category. Although families with lower incomes were forced to economise during the COVID-19 pandemic, more affluent consumers were able to maintain a higher level of disposable income despite the economic upheaval of the COVID-19 pandemic in 2020.
Despite carrying a higher than average unit price compared to nappies/diapers, particularly the junior segment, demand for disposable pants continued to grow in 2020 as parents appreciate the convenience and durability that these products offer their young children as they begin to become more active and mobile from five months onwards, while they also support potty training efforts with toddlers, fostering a greater sense of independence. Disposable pants continued to dominate retail volume and retail current value sales of nappies/diapers/pants in 2020 and demonstrated strong retail volume growth compared to the negative growth rate displayed by nappies/diapers in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Indonesia market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.