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Nappies/Diapers/Pants in
Indonesia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
As birth rate declines, demand for larger size increases

The negative news for the nappies/diapers/pants industry is that birth rates in Indonesia have been declining over the years due to the government-promoted family planning programme. A family with two children is considered as ideal so that household resources are not stretched.

Right pack sizes for distribution channels

On the shelves, manufacturers offer many variants of pack sizes to suit a wide range of consumers’ demands. From economical pack sizes (sachets/per piece) up to super jumbo pack sizes – which contain more than 50 pieces.

Environmental activists protest due to diapers polluting rivers

During 2017-2018, environmental activists in East Java staged protests against the use of disposable baby diapers that pollute the rivers. There are growing concerns about the environmental impacts of specific products, including baby diapers.

COMPETITIVE LANDSCAPE
Uni Charm Indonesia acquires DSG, whilst Softex caters to all market segments

Undisputedly, Uni Charm Indonesia’s Mamy Poko far outperformed its competitors in 2018. The Mamy Poko brand dominates on every shelf in most retail channels, modern and traditional.

New eco-friendly diapers launched

In response to rising environmental awareness and concerns, Citra Selalu Sukses launched Bambo Nature in 2018. Bambo Nature is a new product development catering to eco-friendly-minded consumers.

Amid tight competition between local brands, Aman Indah Makmur suffers a setback

The baby diapers industry in Indonesia is very attractive for many players and foreign investors; new brands appear on the shelves every year. For the lower-income market segment, local brands’ domination is observed, as those brands such as Mamamia and Fluffy (Aman Indah Makmur), Sensi (Arista Latindo) and Popoku (Zensei Indonesia), can be offered at significantly lower prices than that of brands from global companies.

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Nappies/Diapers/Pants in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Indonesia?
  • What are the major brands in Indonesia?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Indonesia - Category analysis

HEADLINES

PROSPECTS

As birth rate declines, demand for larger size increases
Right pack sizes for distribution channels
Environmental activists protest due to diapers polluting rivers

COMPETITIVE LANDSCAPE

Uni Charm Indonesia acquires DSG, whilst Softex caters to all market segments
New eco-friendly diapers launched
Amid tight competition between local brands, Aman Indah Makmur suffers a setback

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Hygiene awareness grows in Indonesia
Eco-friendly products are aggressively marketed in 2018
Top players continue to dominate in respective tissue and hygiene categories
Modern retailers for urban areas, traditional channels for rural areas
Growing population and increasing income expected to drive growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources