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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Indonesia

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Usage rate will increase in line with hygiene awareness

Despite a large baby population in Indonesia, per capita consumption of baby nappies/diapers is low compared to neighbouring countries because the usage rate is relatively low. According to Uni Charm, only 41% of the Indonesian baby population used disposable nappies/diapers in 2015.

Pants are more acceptable to Indonesia parents, standard size is best seller

Indonesia parents today prefer to choose pants rather than tape nappies/diapers for their babies because they are simpler to wear. Moreover, pants support babies in their active movement during the day.

Producers focus on expansion of premium nappies/diapers

Many producers compete to gain share in the premium segment. Given the rapid growth of the middle-income population in Indonesia, PT Softex Indonesia launched Sweety Gold in 2016, and Mamy Poko by Uni Charm launched Mamy Poko Extra series (Extra Soft, Extra Dry) with better quality than Mamy Poko Standard.

COMPETITIVE LANDSCAPE

Mamy Poko by Uni Charm strengthens leading position in nappies/diapers/pants

Mamy Poko first launched in the Indonesian market in 2007, and in 2017 it was the undisputed leader of nappies/diapers/pants with over half of total value sales. At the beginning, Mamy Poko was overshadowed by Pampers by Procter & Gamble, which had existed in Indonesia since the 1980s and was largely synonymous with nappies/diapers/pants in the country.

Indonesia is fertile ground for nappies/diapers with many new entrants

Competition in nappies/diapers is intensifying, with new brands appearing on retailers’ shelves and millions of dollars in investment to build nappies/diapers plants in Indonesia. In addition to foreign investors, local players are also trying to gain share, giving more options to parents with competitive prices.

Several brands discontinued, existing players consolidate their positions

Although Indonesia is a promising market for nappies/diapers/pants, competition is very tight, and in 2017, several producers exited the market, notably Lolla’s Diapers by PT Impers Pratama and even megabrand Huggies by Kimberly-Clark. These brands have been discontinued because they are not familiar and not accepted, so their quality is questionable.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Indonesia?
What are the major brands in Indonesia?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Indonesia - Category analysis

HEADLINES

PROSPECTS

Usage rate will increase in line with hygiene awareness

Pants are more acceptable to Indonesia parents, standard size is best seller

Producers focus on expansion of premium nappies/diapers

COMPETITIVE LANDSCAPE

Mamy Poko by Uni Charm strengthens leading position in nappies/diapers/pants

Indonesia is fertile ground for nappies/diapers with many new entrants

Several brands discontinued, existing players consolidate their positions

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Significant potential for growth due to low per capita consumption

New APP plant boosts national tissue production; eco-friendly and AFH tissue growing

Competition intensifies among international and local companies in hygiene, while local players have full control over tissue

Modern stores vs internet retailing

Future of Indonesian tissue and hygiene industry

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Usage rate will increase in line with hygiene awareness

Pants are more acceptable to Indonesia parents, standard size is best seller

Producers focus on expansion of premium nappies/diapers

COMPETITIVE LANDSCAPE

Mamy Poko by Uni Charm strengthens leading position in nappies/diapers/pants

Indonesia is fertile ground for nappies/diapers with many new entrants

Several brands discontinued, existing players consolidate their positions

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Indonesia - Category analysis

HEADLINES

PROSPECTS

Usage rate will increase in line with hygiene awareness

Pants are more acceptable to Indonesia parents, standard size is best seller

Producers focus on expansion of premium nappies/diapers

COMPETITIVE LANDSCAPE

Mamy Poko by Uni Charm strengthens leading position in nappies/diapers/pants

Indonesia is fertile ground for nappies/diapers with many new entrants

Several brands discontinued, existing players consolidate their positions

CATEGORY DATA

Tissue and Hygiene in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Significant potential for growth due to low per capita consumption

New APP plant boosts national tissue production; eco-friendly and AFH tissue growing

Competition intensifies among international and local companies in hygiene, while local players have full control over tissue

Modern stores vs internet retailing

Future of Indonesian tissue and hygiene industry

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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