Nappies/Diapers/Pants in Bosnia and Herzegovina

PRE-COVID-19 PERFORMANCE

Sales growth still moderate due to a balanced set of challenges and opportunities

Moderate, steady sales growth was seen in nappies/diapers/pants in 2019 as various factors influence consumer demand and value growth. Underpinning volume sales growth was the slight increase registered in the country’s birth rate in 2019, which expanded the consumer base for nappies/diapers/pants.

Retail promotions remain a key element in supporting category sales

Towards the end of the review period, the leading retailers of nappies/diapers/pencil to increase sales and gain an advantage over rival retailers here the use of attractive retail promotions. dm Drogerie Markt for instance organised a prize draw “for mothers and babies” between August and September 2019.

Disposable pants records strong growth from a relatively low sales base

With sales of nappies/diapers already fairly mature, disposable pants was a particular dynamic category in 2019, registering massive sales growth. This was partly due to the very low sales base from which the category is rising.

2020 AND BEYOND

COVID-19 impact

Sales of nappies/diapers/pants are now expected to grow by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is in line with the 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within nappies/diapers/pants

If the economy of Bosnia and Herzegovina experiences a strong recession due to the COVID-19 crisis, it is possible that spending on nappies/diapers/pants will shift away from more expensive brands and more sophisticated products such as disposable pants towards more basic, low-cost products. However, it is unlikely that many parents will choose to purchase fewer pairs nappies/diapers/pants for their children as these products are widely regarded as essential.

Recovery and opportunities

The forecast period is unlikely to see any major changes in purchasing habits and spending patterns among the consumers of nappies/diapers/pants. The category is expected to continue registering moderate growth, with only a minor impact likely to be seen from any slowdown in economic growth due to COVID-19.

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